All Marketers Are Liars Blog


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Tracey Bushman

Our HOA responded to a break-in at one of the units by requiring that we all change our doors from wood to metal and, for reasons that I don't get, paint it red. Never mind there are large plate-glass windows on the front of every unit that can (and have) easily be broken. The problem is with conspicuous consumption and the motive of people buying their home, not to simply live in, but as a sort of trophy display case (plasma screens visible from the street in an otherwise un-gentrified neighborhood). And the frantic knee-jerk reaction of this door-change only makes that douchebag image more apparent to would-be intruders. I, therefore, choose not to change my door, and will incur and not pay the fine they're imposing on me for non-compliance.

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