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Tracey Bushman

When art-directing photo-shoots for the company I work for, I stress, per our re-vamped mission statement, authenticity.
So, models with no makeup, and to the point of this post, actual products/food served/arranged on real-world substrates. It's still not perfect: our budget limits us to only a few on-location (homes/outdoors) shoots per year, and the rest must be conducted in a studio. But the intent of authenticity is there. I urge other designers I know to implement similar design standards when tasked with re-branding.


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