a. someone in real need of help
b. someone you should give money to
c. someone who will take whatever money you give and go buy a substance that makes his problem worse
d. someone you should cross the street to avoid
Hint: there is no right answer.
What's true is this: everyone looks at the world with a different lens. Everyone has had experiences and an upbringing that makes them believe (or disbelieve) the stories they are told. Surprisingly, the worldviews that are out there are lumpy--most people fall into just a few categories for any given story.
The challenge to anyone hoping to spread an idea is this: Are there enough people with the right worldview out there? And can you reach them with your story?