Your Coffee Worldview

 At a recent seminar at my office, I had two coffeemakers set up. One had decaffeinated swill in a standard Mr. Coffee carafe type thing, and the other was a fancy Capresso machine.

I noticed that people didn't choose which machined based on caff vs. decaf. Nope, they picked based on a machine.

If your worldview says, "I like gadget, premium, hyped, tweaky coffee" you went for the fancy machine. If your worldview was, "I like to settle, take no risks and be safe and predictable with my coffee" you took the other. It didn't matter which was better. It didn't matter which cost more. It mattered what you had decided before you even got there.

Comments

[Chris]

...decaf isn't as popular. So could it be that people were going to pick the caffeinated coffee anyway. Especially at a seminar (nothing personal, but often it's difficult to sit and listen for hours on end without getting sleepy). The experiment would have been more effective if you "dressed up" the unappealing decaf coffee. Then it would be legitimate to say it was based on the machine, not just the tuning of your RAS.

I would have picked the caffeinated regardless. I would think it strange to have decaf in a nice machine and caffeinated in a standard coffee maker, but it's always non-decaf or nothing for me. I suspect it's the same for a lot of folks.

[comments system]

The design is very powerful tool that affect our decisions, I also would love to try coffee from new designed fancy machine, even if its decaf.