All Marketers Are Liars Blog


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Seth Godin's Blog

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...decaf isn't as popular. So could it be that people were going to pick the caffeinated coffee anyway. Especially at a seminar (nothing personal, but often it's difficult to sit and listen for hours on end without getting sleepy). The experiment would have been more effective if you "dressed up" the unappealing decaf coffee. Then it would be legitimate to say it was based on the machine, not just the tuning of your RAS.

I would have picked the caffeinated regardless. I would think it strange to have decaf in a nice machine and caffeinated in a standard coffee maker, but it's always non-decaf or nothing for me. I suspect it's the same for a lot of folks.

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The design is very powerful tool that affect our decisions, I also would love to try coffee from new designed fancy machine, even if its decaf.

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