The promised book list
At the end of LIARS, I give you a list of further reading.
Thanks to Todd, I don't have to type it in!
Link: 800-CEO-READ Blog: More Reading from All Marketers Are Liars
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Hello Seth,
In your "Liars" book, you say that "A commodity is something we need, not something we want".
I own a small hotel located in south Brazil.
About 85% of our guests stay with us because they are business travellers.
So, these folks don't come to our town (Ponta Grossa city) and stay in our hotel because they want to, but specially because they need to.
Is it right to conclude that our business is a commodity?
What kind of story a hotel should tell in order to be compelling to business travellers?
Best regards,
Daniel Wagner
Ponta Grossa, Brazil
www.hotelplanalto.com.br
hotelplanalto.blogspot.com
Posted by: Daniel Wagner | February 08, 2008 at 07:53 AM