It takes a real man to change a worldview
Craig Knight points us to Welcome To Charles Atlas Ltd..
Atlas (not his real name, I'm guessing) was in the right place at the right time with the right message. Before he came along almost a hundred years ago, the idea of bodybuilding was largely unknown. You spent your life trying to get lucky enough to avoid physical labor and exercise, after all.
The success of efforts like his makes many of us believe it's easy to change the way the world thinks about an industry. It's not.
Real Men are people like Clifton Lambreth - author of Ford and the American Dream - tHe truth about what happened inside Ford. Yes the author really works there and that is his real name Clifton Lambreth. Checkout what CEO did when he found out what a current Ford employee said in his new book.
www.fordbook.com
REAL MEN TELL THE TRUTH AND DON"T HIDE BEHIND SOME PEN NAME!
Posted by: Mr Carman | January 02, 2008 at 01:48 AM
Smoking was fashion a while ago aswell...
Posted by: Joakim Nilsson | February 17, 2009 at 07:00 AM
Atlas wasn't the first bodybuilder, but he did make it look possible for the ordinary man to get in shape. His before and after things really worked.
Atlas wasn't his real name, nor was Charles. He changed it so that Anglo-Americans could identify with him.
He wasn't hiding behind a pen name. he had to overcome racist prejudice (his Italian roots at the time were subject to things like lynching).
I'm glad we now live in a day when people can have funny names like Obama and still get elected. But pen names work for the likes of Mark Twain, and Benjamin Franklin.
Posted by: Vasco | April 05, 2009 at 06:12 PM