The Brookstone catalog describes the new Panasonic nose cleaner this way:
"Panasonic's trimmer uses bright white LED light to precisely cut unwanted nose and ear hair."
For all the people who have been holding back on hair trimming because they didn't want to deal with blades, this, apparently, is the nose hair trimmer for you.
Of course, LEDs can't cut hair. What the LEDs do, we find out after the headline, is "illuminates grooming area." So this is just like the ordinary $19 trimmers, except for $50, you get to see the hair in your ears better.
What's the point of a gratuitous lie like this? There's no way it's going to make the product experience better. It's even a silly way to trick people. Are there that many people who have a worldview of gadget-lust that they'll grab ahold of this? Even to a neophyte, an LED cutting your hair smells sort of fishy.



Is this:
The National Restaurant Association has you pegged. Or at least pegged into one of four categories. It turns out that people who go to restaurants have one of four worldviews, divided equally among "Adventurous, Health-Conscious, Carefree and Tradtional". And each group wants to hear a different story.
We spent March talking about stories. Stories are repeatable shorthands--ways to make it easy for your audience to understand your idea and share it.
I just got back from the
Phil Yanov sends us this great
For a long time, Metro North lied about their ontime record. According to their policies, a train was "on time" if it got in less than six minutes late. For a harried New Yorker, six minutes is a lot, especially on a 25 minute ride.