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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Turning good deeds viral (and winning free money) | Main | The Gold Box is not earthshattering, but I LOVE IT »

Slashdot and NPR

I hate pledge week on National Public Radio. It bothers me that the otherwise intelligent people who run the station believe that they can hold the station hostage while we "buy back" our right to listen. I mean... I 've got plenty of other things to do in the car. I can listen to "Waiting for Godiva" from the new band Sauce (more on this in a few weeks) or even, heaven forfend, switch to another non-commercial radio station. I need a pretty exceptional reason to listen to commercial radio (notice they put the word "commercial" before the word "radio")

Anyway, as much as I hate pledge week, I'm wondering if there's something to it.

The problem with the NPR model is that they don't have a way of discontinuing their broadcast to someone who doesn't pledge. In other words, there's no way to turn you off if you don't pay.

Online, we all know that banner ads are virtually worthless (and they sell for as little as a tenth of a penny per banner) and now the sites we use are upping the ante in order to make a living. They're working to interrupt us with pop-ups, pop-unders and various other distractions. Of course, they need to (and deserve to) make a profit, so more power to them.

The thing is, it's still not very profitable for them. They realize that they can't TOTALLY hold us hostage with various advertising come ons, or we'll switch to another site. In their perfect world, the media company would have no competition and we'd have to watch several full page ads (just like TV or radio) before we could get back to our regular programming.

It's not, however, a perfect world, and as a result, the media companies make little or nothing on every single visit we make to their sites...but we, the users, are annoyed nonetheless.

So, what if, what if, just maybe, we learned a quick lesson from NPR... but without the free rider problem.

Slashdot.org is now offering a service where you get no ads for about $5 a month.

Yahoo sees more than a 100 million users a month. Can you imagine how profitable they'd be if we all just paid them $5 and never again had to see the Classmates ad? Never had to "close window" in order to get back to our e-mail...

I'd pay. Would you?

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