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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« June 2002 | Main | August 2002 »

zoomTone is here!


No, it's not the only tonic the record industry needs (see below) but it sure is fun to listen to.

Please check it out:
zoomTone!

Are You a Criminal?


Jack Valenti wants to make you one.

There's a long history (as my readers know) of oligopolies trying to use Congress to legislate against technology. It's easiest to see how pervasive this is by looking at Federal Express, a notable exception to the rule. The fax machine took a huge chunk out of their business (followed by email) but they resisted the urge to get some powerful senator from Tennessee to pass a law stating that faxes should be taxed, regulated or banned. After all, think of all the American jobs that would be lost to this infernal hardware device!

The movie industry doesn't have the guts Fedex did. The movie industry is charming, swarming, intimidating and leveraging every member of Congress to get them to criminalize the Internet. They have a three step argument:
1. We need digital broadband to the home to reach both educational nirvana and remain competitive worldwide.
2. There will be no digital broadband until Hollywood starts releasing movies in this format.
3. Hollywood won't do this because of piracy! Look what happened to the poor shnooks in the record business....

In my previous note on Senator Hollings ill-thought-out bill on this issue, I pointed out that in our democracy, the point of the laws should be to protect all of us, not just a chosen few who happen to have an existing business (one that may or may not co-exist with new technologies).

Valenti's arguments are nonsense. First, there are plenty of reasons we don't have broadband everywhere, but being able to watch Rocky digitally is not in the top five. Second, the record business started breaking when the baby boomers hit 30. The introduction of the CD masked the problem, but it certainly wasn't napster that did em in.

According to today's New York Times, Valenti & Co. are making headway with a number of bills that have buried deep within them the means to allow Hollywood to criminalize many research and Internet activities. As I see it, there are a few perfectly simple concepts at work here:

1. It's completely unproven that digital duplication of intellectual property decreases sales. In fact, as I demonstrated in Unleashing the Ideavirus it actually INCREASES sales.

2. It's a fallacy that the government should make it a priority to protect companies that use public spectrum or the public copyright laws. They exist for the user, not for the corporations.

3. Criminalizing the Internet breaks it. In the long run, connecting people is far more valuable than making Spiderman VII possible.

4. Involving the government in enforcing these regulations distracts them from their real work and clogs the courts.

We need to expose these issues to a large number of voters. Congress will respond if they hear from us. Can you imagine Chuck Schumer or Dick Gephardt standing up at a big rally and claiming that they deserve to be reelected because they made it impossible/illegal to put a snippet of Star Wars into a Powerpoint presentation? Bragging about how they've filled the prisons with nerds who had the audacity to run an internet server without Jack's approval?

PS, it's not easy being a media mogul CEO who's willing to try an alternative future. They fired Thomas Middelhoff as CEO of Bertelsmann yesterday. Middelhoff fired.

The opposite of "remarkable:"


is

very good.

Ideas that are remarkable are much more likely to spread than ideas that aren't. Yet so few people make remarkable stuff. Why? I think it's because they think the opposite of remarkable is bad or mediocre or poorly done. Thus, if they make something very good, they confuse it with being virus-worthy. Yet this is not a discussion about quality at all.

If you travel on an airline and they do everything right, you don't tell anyone. That's what's supposed to happen. What makes it remarkable is if it's horrible beyond belief OR if the service is so unexpected (they were an hour early! they comped my ticket because I was cute! they served flaming crepes suzette in first class!) that you need to share it.

Are you making very good stuff? How fast can you stop?

The End of Spam?


For years, I've been predicting (fairly optimistically, it turns out) that there was a technology solution to spam, and when it got bad enough, we'd find it. It turns out that we need more than just a passive filtering system, though. We need to change the whole idea of email.

Email in its classic form is a public and open inbox, available to all at no charge. That's busted.

The idea of charging for email is a simple and workable solution, but most players don't have the guts to take the first step.

The new idea, though, is probably going to work. Close the open inbox.

Only let people with permission (don't you love that term? I do.) into the box. If someone wants to write to you and they don't have permission, the program hits them with an autoreply that tells them how to get permission. Spammers, of course, won't be able to get permission and thus they disappear. You never see the program haggling with the stranger, you just see the requests for permission. You save hours a day.

There are plenty of new products coming out that use this method (most of them buggy and still not quite ready) but as they work out some business models, I wouldn't be surprised to see it work. I hope it does!

« June 2002 | Main | August 2002 »