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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« February 2003 | Main | April 2003 »

Are you remarkable enough to be in my new eBook?


Purple Cow, which is due out on May 8th, is all about being remarkable. About creating a product, a service or an organization that's so amazing that people tell each other about it. Simultaneous with publication of the hardcover, I'm going to release an ebook called "99 Purple Cows". The idea is simple: 99 people, products, services or organizations that are remarkable, each with a short profile.

The goal is that readers will find inspiration in the examples (and that those featured will get the recognition they deserve.) The ebook will cost $9.99 (no surprise) with all proceeds going to roomtoread.org. If you're featured in the ebook, you can have digital copies for free to distribute to friends and colleagues.

Nominate yourself! Nominate someone else. Click here for the NOMINATION FORM. Please note that your nomination should include plenty of facts and figures and links... don't worry about your writing style, I'll handle that.

I'm probably not supposed to tell you about this

A friend told me about BzzAgent, a company that' s putting a lot of Ideavirus thinking to work. They are trying to build a sustainable, leveraged way of igniting buzz networks. The goal is to help organizations launch great products (Purple Cows) by bringing them directly to the sneezers who can spread the word.

I just hired them to bzz the Purple Cow. Dave, who runs the place, tells me that they're always looking for qualified agents (and qualified clients, natch).

I'll update you as it goes, but in keeping with my plan to talk about the marketing before we do it, there you go.

Madonna decides she likes file sharing


Not that her opinion matters a whole lot, but as a loud critic of Napster, it's interesting to see her (or her minions) now understanding that ideas that spread, win. Madonna grooves with MP3 release | CNET News.com

No, it's not April Fools day yet


But this article from the New York Times comes close. The Sound of Things to Come. I don't know about you, but I want one.

Have you ever changed your mind online?


Have you ever read anything online that made you change your mind about something? An essay, a manifesto, an argument that was so cogent, well-delivered and persuasive that you not only switched positions but also took the time to tell someone else about it?

If you did, I'd like to hear about it. Send me a link. I'm looking for the best online manifestos--sort of a top ten list of persuasion.

Thanks.

Pay you a nickel?


A quick look at Amazon (Purple Cow, for example) shows an interesting gimmick. Answer a question about Amazon's selection and you get a nickel paid to you.

What I like about this (other than the interesting use of Permission Marketing) is that they're opening a fascinating door here. The goal, it seems to me, is not to teach you how many gameboy games they have (350) but to start an entire dialogue with you. Once they start giving you nickels, then they can have a dialogue about how to SPEND those nickels as well.

The other thing I like is how beautifully the UI works. It's a click or two. That's it. Beautiful.

Upstairs is for thinking...


And downstairs is for dancing. And we need more of both, don't you think? Today, we welcome Elly Markson, dear friend, pundit and guru, to this humble blog. Did you dance at work today? Were you tempted?

One of the coolest things that can happen is when our work makes us want to dance. Thanks for pointing that out, El.

Sometimes the elevator doesn't go all the way to the top


Readers of the Purple Cow will remember that I talked about an amazing elevator innovation that is dramatically more efficient because it has you enter your floor into a console in the lobby, not into the elevator itself.

Well, I learned two things today. First, the elevator is cooler than I thought. It doesn't even HAVE buttons inside the cab (which is obvious, but I never thought it through.) It increases speed to destination by 30% (less time to watch commercials or stare at your feet) and it can be retrofitted into existing buildings.

The other thing I learned is that I got the name of the manufacturer wrong! (My trusted source had a mental glitch, apparently. The elevator in question is made by Schindler Elevator and you can read all about it here. If you're in the market for an elevator, feel free to check it out. Sorry for the error.

Another cow auction


They're poorly publicized, but here's the latest chance to buy yourself a large cow (not purple, but remarkable). CowParade Auction.

More cool mail


Yesterday's mail brought a package from Bob Gonze at Glassworks WV. A small shop in West Virginia, he's recreating the art of carving images into colored glass bowls and such. My lousy photography doesn't do this jar justice. Bob's idea is that you could use it as a Purple Cow suggestion box. Neat. If you're interested, contact Bob directly via his site.

« February 2003 | Main | April 2003 »