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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« A correction and a question | Main | Less than 20 minutes »

Udderly breathtaking


Just got this picture in my email box.

That's Charles Gerardi, VP Advertising at a major florida newspaper. He's standing with his brand new Purple Cow. Here's his story:

"Coming off of a very difficult year 2001 in our business (newspaper advertising sales), we needed a "rallying cry" to get focused on turning things around in 2002...and your theory of the "Positive Feedback Loop" (Survival Is Not Enough) was just the catalyst. By channeling our energies into positive recognition, we were able to get off to a fast start, making our revenue budget in January (for the first time in many months).

As the achievement momentum built throughout the year, we'd soon adopted Zooming! as our theme for the year. I began getting e-mails from many on my staff telling me about how they were zooming. (By April, we'd even had t-shirts made for everyone with "Zoom!, Zoom!, Zoom!" down the sleeve). When it was all said and done, we'd made our revenue goal in each of the 12 months of the year, and set an all-time performance record for the company. And people were loving their work!

Now for 2003, our focus had to be very different-- doing the little things right so that we remained efficient and operationally sound. But this isn't very glamorous stuff...this is doing the basics, the fundamentals well so that our foundation stayed strong. This time, we went in search of Purple Cows...the remarkable performances from amongst the herd of mundane tasks we do every day.

Well, that's caught on too...Purple Cows are appearing everywhere...everyone is talking about them, looking for them, celebrating them.

And the excitement really took off yesterday when our new mascot-- !Mooz-- arrived at our offices...painted purple, of course. Found it on Ebay. Now !Mooz (Zoom! backwards... get it?) travels from department to department each day, inspiring the team to stay focused on doing the little things right to keep us on track. People have even started adding their own personal touches to her...it's quickly becoming our roving graffiti board for good works."

Wow. That sure made my day. Thanks, Charles... my guess is that you just drove the price of fiberglass cows on eBay way up!

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