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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« March 2003 | Main | May 2003 »

Hear me live.


Well, sort of live. It's a live webcast. Genesys.com | Seth Godin sign-up will take you there.

It's Wednesday, May 21 at 12 pm EST. It's on behalf of Genesys, a conferencing company.

It's a beautiful night in DC


I'm giving a speech tomorrow morning, and I'm sitting outside at Saigon Cafe, enjoying shrimp bun on the patio [no, this hasn't turned into one of those boring travelogue blogs]. Just for fun, I opened my laptop, and there, on the patio, in a strange town (strange to me, anyway) is a wireless hotspot. For $1, I'm online.

Internet, all the time, everywhere. It's here, folks.

Now, what do we do with it?

Overlooked in the hoopla


I'm busy checking out Apple's new iTunes software (it lets you buy tracks for 99 cents--a great UI, but the pricing is a little onerous. I wonder what would happen if it was $20 a month for unlimited music?). Anyway, the hidden jewel is how good internet radio is getting.

iTunes lists more than a hundred stations (including Athiest radio and more than a dozen ambient stations) and they're all free, all interesting and all the time.

One Week Left to Nominate


I have ten spots left in my new eBook, 99 Cows, which will be done on May 8.

If you, your service, your organization, your company or someone you know is truly remarkable (a real Purple Cow) then go ahead and use this NOMINATION FORM to let me know. Fame, fortune and fun, or best two out of three.

Thanks.

Spam spam spam (part 1)

Executives at AOL, MSN and Yahoo! were obviously reading my blog several months ago about the easiest way to put an end to spam. They announced today a plan to work together to create a whitelist of permission marketers (and, one assumes, that leads to a blacklist of everyone else).

Missing from this equation is the key part, imho—friction. I think we need to charge something (just a penny is enough) to make it expensive to send huge amounts of email where the expected return is quite low.

Spam spam spam (part 2)


My favorite hometown senator, Chuck Schumer, today announced a bill legislating a “do not spam” list. While it has some hallmarks of typical top-heavy federal legislation (he wants $75 million, you and I could do it for less than a million), it’s a good step in the right direction. However, without a mechanical way to enforce people from sending anonymous mail, it’s not going to matter at all. That’s why I believe that charging a tiny fee to send mail is the best way to ensure that people are who they say they are.

Spam spam spam (part 3)


Got quite the phone call today. If you run a business, you probably know that there’s money in compiling Dun and Bradstreet-type directories. These are exhaustive listings of companies, contact info and accounting data, for sale to all manner of marketers. In order to make the listings work, the companies have to keep them up to date.

The state of the art is to phonespam CEOs of small businesses and ask them a bunch of personal questions. The end result is a (not surprisingly) small response rate.

Today, they resorted to trickery.

The caller informed me that they were a package delivery company and they had a shipment for us, delivered tomorrow. They wanted to confirm the address and such. They asked, “Are you at 145 Palisade Street?” I went along, because of course I wanted my package.

It was only at question 4, “Have your annual sales increased since last year?” that I realized I was being scammed. I started asking questions, hoping to give you a better profile, but she hung up.

I’ll say it again: Tricking people is not a long-term business strategy.

Spam spam spam (part 4)


I got a spam fax today. That means I’m about to get 100 more (because once it’s in a database somewhere, the cost of duplicating it is zero). Who cares that it’s against the law. The physics of the business model mean it’s going to spread.

Is there a cure for selfishness?

Now we're talking complicated!


Epicurious is a compendium of recipes from Gourmet and Bon Appetit magazines. A nice feature is their "most popular recipes." Here's a way to see what the world is cooking.

And yes, that's right, in spot #11 is, "Salted Water for Boiling." Now, they don't have a recipe for actually boiling the water, but they do tell you how much salt to use.

It was beat by Turkey Meatloaf, but just by a hair.

No galactic lesson to be learned here, just bad programming or stupid surfers. Or both.

Less than $13!


Hardball negotiations have led to an amazing price on the new Purple Cow book. If you buy more than 10 at a time, Barnes & Noble will sell them to you for about $12.97. No idea for how long, but click here and happy reading. It ships on May 12. Moo.

« March 2003 | Main | May 2003 »