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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Finding your own otaku | Main | Just what I was thinking! »

A reading list


I'm flattered when I get mail asking me for a list of helpful books. I keep losing my list, so I decided to post it here for all time. Rather than giving you a bunch of pithy commentary, I'll include Amazon links for everything and you can read what others think of each title.

Amazon.com: Books: Crossing the Chasm This is a key component in my Purple Cow thinking, but with a twist. I'm not as worried about the chasm as I am about the desire of marketers to go for the big middle.

Amazon.com: Books: Selling the Dream Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus.

Amazon.com: Books: The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy This book exhaustively looks at one very influential group of early adopters. This may not be YOUR group, but the thinking applies to every hive I can think of.

Amazon.com: Books: The Pursuit of Wow! Tom Peters at his best--the book that will push you to do the safe (risky) thing you must do to make your products remarkable.

Amazon.com: Books: My Life in Advertising and Scientific Advertising: Two Works (Advertising Age Classics Library) Very old, very good. If you're doing any advertising, you have a professional obligation to read this.

Amazon.com: Books: The Art of Innovation: Lessons in Creativity from Ideo, America's Leading Design Firm I don't know if you can teach this kind of creativity, but you can certainly raise your expectations by seeing how well they do design.

THE REPUBLIC OF TEA. Out of print, but findable at abebooks and other spots, this is a book about an entrepreneur getting his head around the otaku of his audience.

Amazon.com: Books: Stop Stealing Sheep & Find Out How Type Works, Second Edition This book helped me see design differently. Good design costs just as much as bad design, but it breaks through all sorts of clutter.

Amazon.com: Books: Zig Ziglar's Secrets of Closing the Sale The biggest challenge most executives face is selling their ideas, not their products. And selling internally is a lot like selling in the street. This is the best book I've ever read about selling anything at all...

Amazon.com: Books: The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell's breakthrough insight was to focus on the micro-relationships between individuals, which helped organizations realize that it's not about the big ads and the huge charity balls... it's about setting the stage for the buzz to start.

Amazon.com: Books: Moral Economy of the Peasant: Rebellion and Subsistence in Southeast Asia This book outlines the reasons why many efforts to jumpstart third-world economies fail. It's not just peasants, though. Many of your prospects feel precisely the same way.

Amazon.com: Books: Positioning: The Battle for Your Mind This book is built around the brilliant insight that your prospect doesn't care nearly as much about what you do as you do, and thus you must boil down your offering into a unique slot that repositions the competition.

Amazon.com: Books: The Big Red Fez: How To Make Any Web Site Better I wrote this short book to drive home a few basic points about how bad most corporate websites are.

Amazon.com: Books: Permission Marketing: Turning Strangers Into Friends, and Friends into Customers This is a key next step in spreading your idea--what do you do once people discover it? The answer: get permission to follow up. That makes it much easiser to launch your next idea.

Amazon.com: Books: Unleashing the Ideavirus You can find this book for free at www.ideavirus.com (click on "get it") but the book version is handier to read on the beach.

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