Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« A purple magazine | Main | Politics and the Internet (Dean isn't "raising money on the Internet") »

How wrong is the DMA? How right is Verizon (huh!)


So, it appears that on Friday, about 735,000 people signed up in just 17 hours for the do not call list (www.donotcall.gov). That's about 12 per second.

When 12 people a second, or almost one in 150 households sign up for a service in the very first day, the message is pretty loud and clear. While the head of the Direct Marketing Association may not LIKE this outcome, the fact remains that it's very pronounced. Instead of fighting it every step of the way, instead of insisting that they have the right to steal attention from people who don't want it taken away, the DMA would be better off figuring out how to get permission, don't you think?

Compare this to the newly revitalized (and consumer aware) Verizon, which just announced it will no longer fight to prevent you (and me) from keeping our cell phone numbers when we switch services. While this will no doubt lead to less amazing deals for signing up with a cell phone service, it's so clearly beneficial to users that it was going to happen one way or the other. Better to give up, I say, then to fight a battle against your customers.

On that topic, I just can't tell you how stupid the RIAA looks in all their writings about why they are now planning on suing 12 year olds and their parents. Do they think a reign of terror will restore their industry? I especially like the logic that explains that music sales AREN'T down because music over the last few years is pretty lousy--"hey", they say, "it's good enough for you to steal, isn't it????"

hmmm. I won't bore you with a rehash of my previous posts on this, but you can look them up in the archives if you want. Bottom line: the right thing is to rejigger the business, not to change the reality.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d8353760f569e2

Listed below are links to weblogs that reference How wrong is the DMA? How right is Verizon (huh!):

« A purple magazine | Main | Politics and the Internet (Dean isn't "raising money on the Internet") »