I got a note about keywords today
Someone wanted to know if I was "against" them. Actually, I think it's an enormously smart idea, and it coincidentally fits right in with both Permission, the Fez and the Cow, so I'm delighted.
Take a quick look at this article from Andrew Goodman. The beauty of keywords is that they're 100% measurable. No baloney, no hope, just truth. Traffick | The Seven-or-So Habits of Highly Profitable Pay-Per-Click Search Engine Campaigns