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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Naming a business


Greg Harrington writes, "I’ve been thinking quite a bit about a topic lately—how to best name a business—and in looking for some ideas, I’ve reviewed several of your books, but don’t find anything in the way of a thorough treatment of this topic."

Here's what I think:
First, the main point: a brand name is a peg that people use to hang all the attributes of your business. The LESS it has to do with your category, the better.

If you call yourself International Postal Consultants, there's a lot less room to hang other attributes. Some names I like? Starbucks. Nike. Apple.

Second, please pick a real english word, or a string of them. Axelon and Altus are bad. Jet Blue, Ambient and Amazon are good.

Third, be sure it's easy to spell AND pronounce. Prius is a bad name. I can't tell anyone to buy a Prius because I'm embarrassed I'll say it wrong.

Fourth, don't obsess about getting a short web name. If you want to name your venture capital firm Nickel (a great name, imho) then you could have www.NickelVenture.com and that would be fine. The only way this turns into a problem is if the current owner of the URL is a competitor (which won't happen if you pick a non-obvious name, as I write in #1 above).

If you follow these pieces of advice, you'll discover that there are literally millions of names available to you (lemonpie, for example, is perfect for a scuba tour company. So are orangepie, melonpie and kiwipie). You will have far fewer trademark hassles. You will have no trouble coming up with a cool name that means nothing and makes it easy for you to hang a good brand upon. And you'll have fun.

BUT, don't forget to come up with a great tagline. "lemonpie, the easy way to learn scuba," for example.

PS a couple more tricks:
1. Use a stock photo CD and find cool pictures that match your name BEFORE you pick the name. If you can find a bunch of $30 images that work with a name, grab the pictures, then the name.
2. Don't listen to anyone else. All your friends will hate it. GOOD. They would have hated Starbucks too (you want to name your store after something from Moby Dick!??) If your friends like it, run.

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» A name for a business from Business Noodle
Naming a business is one of the activities that I enjoyed the most when starting a company. You brainstorm a whole list of possibilities with your partners, putting unlikely words together. You start noticing how others name their business and [Read More]

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