Remarkable is where you choose to make it

As I travel around spreading the word of the Purple Cow, a lot of people appear confused about just what "remarkable" means. It's not elitist. It's not weird. It's not cheap or expensive or big or small. It's any or all of these things... it's just something worth talking about.

This month's Gourmet talks about a chain of 30+ burger places in the Northwest called Burgerville . It's not that expensive. But it's AMAZING. We're talking chocolate hazelnut shakes. Salmon (local) salad with tilamook cheese. Onion Rings that (ready for this) are only available when onions are in season.

Worth a detour. Worth talking about. That's remarkable.