Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« | Main | Best summary yet of Purple Cow »

It's easy to be mean

New trend in business journalism: muckraking, innuendo, schadenfreude, snide remarks and cynicism.

From today's New York Times (Fast Company takes a senseless beating, including plenty of editorial opinion from the writer) to most of the leading business magazines, we're seeing exactly the same thing. The search for the scoop. The rush to demonstrate journalistic chops by refusing to accept anything at face value. The division of the world into good and bad, mostly bad.

The thing is, this is lazy journalism. It's lazy to take potshots at the head of a car company or to search for yet another one of Martha Stewart's bad habits. The reason it's lazy is simple: if you get your facts even close to right, the reader is with you all the way. It's easy to persuade people to be negative, easy to get them to pay attention to gossip, easy to defend yourself as a crusading journalist.

This, of course, is the same sort of laziness that led the very same magazines and papers to overdose on the hype just three years ago. Those stories were effervescent and glowing, but they involved just as little real understanding as today's "exposes" do.

Do you know what's hard? It's hard to be inspirational. It's hard to really understand the lessons (positive and negative) in a story and present them in a way that actually persuades, not just titillates.

Are you ready to rush out the newsstand to buy a magazine that shows us, once and for all, how some Boston real estate was insanely overpriced or how Larry Ellison isn't actually as smart as this very same magazine told you he was two years ago? I'm not.

I don't know about you, but I'm a sucker for an article that actually educates, or even better, inspires. Inspires me to do more, try harder, dig deeper, be more positive and persist longer. C'mon guys, I implore my colleagues, don't be so lazy. We deserve better.

[go ahead and forward this article to your favorite magazine! Here are some email addresses:
letters@nytimes.com
loop@fastcompany.com
letters@fortune.com
Business Week
Forbes
wsjcontact@dowjones.com

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83537613c69e2

Listed below are links to weblogs that reference :

« | Main | Best summary yet of Purple Cow »