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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« July 2003 | Main | September 2003 »

The big difference between marketing a product and a candidate

Is not what you might think. Rolling out John Kerry or Howard Dean is a lot like any other big money product launch. No doubt the marketers will spend way too much money on TV, and no doubt the real impact (especially early on) comes not from blatant interruption but from ideaviruses that spread...

So the difference?

The difference is that coming in second in detergent or coffee is just fine if your overhead is appropriately small. Coming in second in politics is worthless.

I've been reading all the fawning Dean media hype with a bit of a smile. After all, it's classic Purple Cow thinking. But in politics, of course, being a Purple Cow doesn't mean you're going to win. Which is good, otherwise we'd have peanut farmers, former actors and folks who aren't smart enough to accept scientific facts and rational arguments running the country. Oops. You know what I mean.

I mean that being remarkable doesn't always mean you will capture the majority. It might mean you come in second. If you're a non-political marketer, I beg you to embrace your purpleness and TRY to come in second. Being safe is a bad idea.

If, on the other hand, you are Howard Dean, I have no idea what you should do. The word has spread among the sneezers and opinion leaders who care. Now, how do you leap the chasm to get to everyone else? I have no idea. Remember, awareness does not equal sales. It is necessary, but not sufficient.

As long as we're talking about Google...

Check this out. Google News Alerts. Thanks to Burton Bruggeman for the tip.

It appears that like the weather, everyone loves to talk about Google. I've received some amazingly good ideas for my, "What Should Google Do?" ebook. But the public is insatiable. Don't hesitate! Send yours in. You'll get full credit, of course.

What should Google do now?

So, aside from being the official poster child for discussions about the web, marketing or business models (I challenge you to find a pundit, including me, who can resist mentioning Google for ten pages in a row...), it's also a business.

The question isn't whether Google is a good idea, a good business or even something to be jealous about. The question is: Given their position, what do they do now?

Can they compound their influence and growth and mission? Or will they lose their nerve and stick with what they've got...

Anyway, send me an email and put GOOGLE in the subject line. Tell me what you'd do if you ran Google. Would you buy someone? Spin off something? Launch new services?

I'll turn it into a free ebook if the responses are any good. Please keep your comments short and pithy.

Thomas Dolby is a genius

And if you've ever been interrupted by a cell phone at the opera, check out what the new tech cell phones will have on them.Retro RingTones - Welcome

A long time ago...

I knew a guy named Derek Scruggs. He was smart then and he's smart now. He's an email marketing consultant (something I don't have the intestinal fortitude to attempt) and while I've not used his services, his site makes a lot of sense. Escalan - Integerated direct marketing services to acquire and retain customers

« July 2003 | Main | September 2003 »