What should Google do now?

So, aside from being the official poster child for discussions about the web, marketing or business models (I challenge you to find a pundit, including me, who can resist mentioning Google for ten pages in a row...), it's also a business.

The question isn't whether Google is a good idea, a good business or even something to be jealous about. The question is: Given their position, what do they do now?

Can they compound their influence and growth and mission? Or will they lose their nerve and stick with what they've got...

Anyway, send me an email and put GOOGLE in the subject line. Tell me what you'd do if you ran Google. Would you buy someone? Spin off something? Launch new services?

I'll turn it into a free ebook if the responses are any good. Please keep your comments short and pithy.