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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« August 2003 | Main | October 2003 »

How can you not love this!

Taste the Secret. Home of the meatshake.

Are you saying what you think?

Courtesy of Mark Hurst's thisisbroken, the truth about Japanese tattoos. Since I'm always looking for the bigger metaphor, here it is: sometimes your copy or your site or your packaging or your actions seem to be saying one thing, but the eye of the consumer is all that matters. If they think you're being foolish or selfish or silly or greedy, then you are.

I won't be there

If you're looking for me at future Purple Cow Roundup events sponsored by Corp-Net as seen on this site. I won't be there. The checks for my first two speeches for them bounced. Sigh.

The greatest thing...

Laura Scott was nice enough to send me this article (where do you people find this stuff!). In our seminar on Wednesday, I was riffing on both sliced bread and on the iPod, and here you go: The Morning News - iPod vs. Sliced Bread. My one cavil is that they forgot to mention that if you're lost in the woods, sliced bread has the advantage that you can leave it out and it will get moldy. I don't know if mold is like moss, but it might be, and that way you'd know which way is north. On the other hand, an iPod is better to trade to the local villager, who will then lead you out of the words in gratitude.

Are you thinking about RSS?

It's a tricky topic, but I'm going to start taking us through it over the next few weeks. Ken Schafer's Blog is way ahead of me.

fun facts about purple at kraft

Did you know they need 6,000 miles of string a year just for the animal crackers box?


Kraft Foods Inc. - 100 Years: Marketing

Lesson from yesterday's seminar

We had a great seminar at my office yesterday (details on the next one coming soon.)

A revelation for everyone there came near the end, when we were reviewing everyone’s website. I started each review with a few questions.

“Why did you build this page? What are you trying to accomplish? Who comes? Where do you want them to click? How do you know if the page is working? What do you measure?”

The real progress for most people came just in thinking about how they were going to answer the questions. Toward the end, though, one marketer showed us his site. He wanted the group’s advice on how to improve it. “Improve it to do what?” I asked him?

He didn’t know. He just wanted to make it better. “I haven’t updated it in a few years. How do I make it better?” He was looking for tactics, then he was going to invent a strategy to match. After a few seconds, he realized exactly what he was saying. Of course our tactics wouldn’t solve his problem because he didn’t know what his problem was!

Simple moral: if you don’t know where you’re going, how will you know when you get there?

Far Better Than I Could Have Said It

Chris Harris at First Marketing just sent me to Home Building's Purple Cow. I think the practical element of his take on remarkableness makes this far more useful than the vague pronouncements of a self-proclaimed guru.

Audio... the next frontier?

It's called Audiogenerator. Maybe it's not the next big thing. Worth a listen, though:

(PS 9/8... I've cancelled the service, so the link above is probably now broken).

Messages (and messengers)

Debbie Weil sent me a note about AudioGenerator. It's a neat idea (see my post on this) but I have to tell you, the site totally put me off.

The co-founder of the company is using every single direct mail/direct marketing trick in the book (the ps, the multiple links, the testimonials, the exclamation points, the user photos) and he's doing it so much that all I can ask myself is, "what's the scam?"

There's a very viral, very compelling technology at work here, but you wouldn't know it from the website. We need to remember that on the web more than anywhere else, first impressions are all that matter, because you don't get a second chance. By choosing the vernacular of the last-ditch, business opportunity direct marketer, he's missed his chance to be the Google/Yahoo/Shockwave/Amazon of audio on the web.

« August 2003 | Main | October 2003 »