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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Why Web Ads Don't Work | Main | Easy to start... »

Add a zero

Yesterday, I got 255 pieces of spam between 3 pm and 5 pm. My friend Michael gets 500 a day. And a journalist I know, Rebecca, gets 5,000 every weekend. For those that think spam is just a nuisance, add a zero and then think about it. How long would it take YOU to sort through and delete 5,000 emails?

A problem with our networked world is that so many problems are becoming exponential ones.

The thing about spam that's really surprising and makes me distraught is that previously reputable marketers (but lazy ones, apparently) are willing to risk their entire brand for a few bucks. Herb Cohen, who's a fine writer, is apparently working with Warner (who should know better) on this sort of scheme. Publishers Weekly writes:

> For her next trick, McColl will do a one-day blast for Herb Cohen's
> new book, "Negotiate This! By Caring, But Not T-H-A-T Much." Published
> by Warner Books, the title is now sitting at number 838 at Amazon. On
> Oct. 7, an e-mail will go out with a sales pitch similar to the one
> sent for "The Saint." The message will promise $644 worth of free
> self-help material for buying on that day. It will proclaim that Cohen
> wants his book, "at the top of the Amazon.com charts today, October
> 7th and he needs your help to make it happen, and for doing so, he has
> created an offer that will have you stunned."

Peggy McColl is a spammer, sending out more than a million emails at a time to people, directing them to Amazon to buy "self-help" books. I don't know about you, but I didn't ask Peggy to send me mail. Is this the worst kind of V*agra sort of spam? No, of course not. That's why it bothers me so much. Once the harvesting of sort-of approximately-maybe it's-kind-of-focused-by-topic opt-out spam becomes socially acceptable, you can certainly bet that we'll be adding one or two more zeroes to the volume of spam that comes in every day.

The ironic twist is that Amazon spent about $33 a person building their truly permission-based opt-in list. For someone to walk in and spend .1% of that in order to have a thin shroud of respectability pulls the entire structure apart. It means that anyone who markets the right way has an even harder time starting tomorrow.

If you know Peggy or Herb or Warner, drop them a line. Let them know that acting like the DMA--that assuming that people WANT to get your junk--is a great way to ruin their brand.

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