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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Smart entrepreneurial advice | Main | It's not a cow if I don't think it's a cow »

Say it ain't so, Jerry!

Well, now it's official. Bad marketing, disrespectful marketing, organizational deadend marketing is officially entrenched, probably never to be extracted.

I just got my mailed copy of the Grateful Dead Almanac, a catalog of the best and greatest new Dead stuff. This is always an expensive moment for me. As always, I followed the links and took out the credit card.

First stop was THE DEAD - Official Concert Recording Series. Neat idea. After buying a few, I get to the checkout, and the little tiny fine print says, "Click here to opt out of mailings from OCRS". Huh? Opt out, guys, is spam. The notice is designed to be missed. The goal is to trick people into getting mail they don't want to get. Sigh.

Then, it's over to gdstore.com to buy the new Dicks Picks album, which is raved about in the Almanac. It's not there.

So I call.

Then I get the recording that, "Due to heavy call volume..." Have you ever called a company and heard the truth? "Due to budget priorities, we decided it was cheaper to have you wait on hold for a few minutes than it was to hire more operators..."

Anyway, after a few minutes, a nice guy answered and said, "Are you calling to buy Dicks Picks #30?" I responded in the affirmative. And then he said this (I'm not making this up):

"We won't have it until tomorrow, and until we have it, I can't take your order."

Yes, that's what he meant. I checked.

Does this sound like your organization? Are the systems so out of control that we've forgotten how to let one person do business with another person? This poor guy is spending his whole day telling thousands of people with money to spend to go away. This organization spent a fortune on stamps and printing for the Almanac, designed (in part) to sell Dicks Picks 30, but they can't figure out how to take the orders that come in.

Sigh.

Well, (at least for now) they're not trying to sell me Vi*gra, debt reduction services or mini RC race cars.

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