Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« October 2003 | Main | December 2003 »

It's bad enough

That most people think that just about every business, every marketer, every lawyer and every politician is a liar.

Now, the scammers and crackers out there are impersonating us.

If you got this perfectly executed scam in the mail (it's called phishing, it involves collecting your credit card info) you know what I mean.

EntourageScreenSnapz009.jpg

Yes, you should delete it. But more important, what are you going to do about it?

I don't think people are completely aware of how much this distrust is changing our culture. As recent events are indicating, it has led us to decide (as a nation) that the best choice for a politician is someone with as little experience as possible.

We're doing the same thing with products, their spokespeople and the people we work with and hire.

If you make your living based on trust (and most of us do) you need to think really hard about how to maintain that in a world where everyone else is losing what little they had.

(thanks to Shawn for the phishing ping).

They just write them down...

They don't make them up.

The people who put out the dictionary have really annoyed the folks at McDonald's. McDonald's anger over McJob entry Like many powerful marketers, they are confusing two things:
1. what people think
and
2. the truth as they see it.

If everyone thinks your ball bearings cause brake linings to seize up, then they do, regardless of what the truth of the matter is. The challenge of marketing is to get ideas to spread. 12 years ago, Douglas Coupland used the phrase "McJob" in his book Generation X because he knew everyone would understand what he meant. 12 years later, McDonald's is angry because it's "inaccurate." Of course it is! So what?

Thank you.

Amazon just posted their "Best Books of 2003".

One of the lists is the Amazon.com :
Best Books of 2003: Top 50 Customers' Favorites
. Purple Cow, thanks to you, is #35. The #35 bestselling book of the year, in all categories.

I'm not speechless very often. I'm speechless.

Stay warm.

Seth

Thanks, Tim

Tim Manners did a really nice interview with me. Thought you might enjoy it. Not sure my publisher will be pleased I mentioned my new book, so please don't tell anyone. reveries - seth godin - across the hall

Red found this one.

It's actually pretty well done.

The Wailing List

Weird, twisted riff...

If you've seen me speak on Permission Marketing, you may have heard me talk about the ultimate form of permission... a subscription. Like the doctor who can give you medicine while you're in a coma... and bill you for it! A Case in Point

(please forgive the insane flashing banners. Not my fault.)

Re webpage optimization

This is awfully similar to a process I dreamed up a bunch of years ago to make websites work better. I've never used their service, but it's an approach that you need to consider: Optimost.com.

I'm sure there are plenty of similar services out there, but one pointer is probably all you need to get started.

« October 2003 | Main | December 2003 »