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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Pope on! | Main | Fog City News »

Christmas Card Spam

Call me scrooge if you want to, but I can't help but notice a new trend. Call it Christmas Card Spam.

Christmas cards used to be handwritten and thoughtful. They took a lot of time and were thus sent just to people who actually wanted to receive them.

Then the professional printers stepped in and Christmas cards became a bulk item. Businesses get them by the hundreds. Even ordinary folk can count on dozens of cards every year. You might not wanted to get a Christmas card from your Xerox machine service guy, but hey, it only took a second to chuck it. More important, the cost of the card and the stamp made it prohibitively expensive for the Xerox guy to send 1,000 or 4,000 cards.

Today, thanks to the zero-cost nature of email, the equation has been completely reversed. The cost to the sender of a card is essentially zero. The cost to the recipient, however, is significant. This stupid snowman card (who, exactly, is Telemak and why are they writing to me?) took about 20 seconds to receive via my DSL connection. Watching my email take five or six minutes is enough to induce Dickensian feelings, for sure. Telemak must have sent 10,000 cards... costing the recipients about 50 hours of download time.

So, one more treasured tradition trashed by new media.

Happy Holidays!

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Listed below are links to weblogs that reference Christmas Card Spam:

» I am not the only Scrooge from Aaron Wall: Professor of Peanut Butter
Apparently Seth is getting frustated by Christmas Card Spam.... [Read More]

» Corrupting holidays from Joi Ito's Web
Merry Christmas everyone. Many years ago, I stopped sending Christmas cards. Last year, I stopped sending out traditional Japanese New... [Read More]

» Corrupting holidays from Joi Ito's Web
Merry Christmas everyone. Many years ago, I stopped sending Christmas cards. Last year, I stopped sending out traditional Japanese New... [Read More]

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