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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« December 2003 | Main | February 2004 »

Michael's menu response

In response to Amazon's puzzling menu postings, here's a tool that will let you look up whether a San Francisco restaurant that you're browsing has any health violations on the books.

The world keeps getting smaller. parasitic: Goofing around with bookmarklets

Amazon now does restaurants

It's not clear to me why, though.
Amazon.com: Restaurants

My favorite part is what it said under the Applebee's menu:

Customers who looked at this menu were also interested in these items:

Mabis 04-244-0001 Deluxe SmartRead Digital Blood Pressure Monitor


George Foreman GR10AWHT Champ Grill George Foreman


Anolon Professional 7-1/2-Quart Everything Pan Meyer Corporation


Martex Vellux Blanket, Full/Queen(Cranberry) Martex

The difference between the web and email

So, if you've been listening to the radio or reading USA Today, you'll know about the "Dean remixes." You can find some here: MTV.com - News -Remixers Make Howard Dean's Scream Funky And Danceable.

What's fascinating is that a Google search at noon today found precisely NONE of them. This wasn't a web phenomenon. It spread by email.

What's the difference?

The web is about publishing something, something you can't own and can't really pass on. You can pass on the pointer, but not the thing.

The Dean remixes, like many viral things online, was passed from person to person, with no help from Yahoo or Google. When you "own" it (as much as you can own something digital) it makes it more visceral to share it.

Actually, he's way more eloquent than Courtney Love

John Buckman talks about the music industry at: Why I created Magnatune Records

open source permission marketing

Probably worth a look. tincan ltd : phplist : What is PHPlist

When people have limited data

They make brand assumptions based on stupid moves like this one: theWHIR's ArticleCentral | AC View

I'm not a doctor and I don't even play one on TV

But I'm the co-author of a major new article about organ transplants. You can read it at Newswise.

The post office doesn't know...

How many stamps it sells every year.

They know how many they print, they have no idea how many they destroy.

Besides being a massive opportunity for fraud (hey buddy, wanna buy a stamp?) it is the worst form of wishful non-measurement. Sounds a lot like most websites. Fast Company | So, All Those Nifty Scanners Do What, Exactly?

My site...

A treasure trove of free, nearly free and quite expensive stuff: sethgodin.com has been down a lot lately. This is incredibly annoying, as you can imagine.

You know what I want? I'd like a hosting service that offers the following deal: if I get 100% uptime for a whole year, I pay an extra $2,000. BUT, they pay me $1,000 for any day in which the site is down for more than sixty seconds.

Would certainly keep them on their toes, no?

Anyway, my apologies for the hassle. The good news is that we have a plan. No need to send me your recommendations for hosting services.

One more example of how a sticky service is hard to change.

Turning Naming upside down

WORDLAB | The Free Business Naming and Branding Community is focused on undermining the, "here's $100,000, please name our new bank" business. Some remarkable (and some wacky) ideas here.

« December 2003 | Main | February 2004 »