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Jan Miner just passed away. You probably don't know her name, but she played Madge in the Palmolive commercials for 27 years.
Try to imagine, just for a second, a new product launching on TV and becoming successful... and having that success be so profound that it could support the same spokesperson for 27 years.
Inconceivable. Yet it appears that's what most advertisers continue to shoot for.
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An advertising creative makes the following comment in a recent gapingvoid post:TV clearly is not the magic bullet it once was for advertisers. It's been on the wane for quite some time now. And people's attention is splintering in... [Read More]
» the multi-billion dollar suicide pact between clients and television from gapingvoid
An advertising creative makes the following comment in a recent gapingvoid post:TV clearly is not the magic bullet it once was for advertisers. It's been on the wane for quite some time now. And people's attention is splintering in... [Read More]
» the multi-billion dollar suicide pact between clients and television from gapingvoid
An advertising creative makes the following comment in a recent gapingvoid post:TV clearly is not the magic bullet it once was for advertisers. It's been on the wane for quite some time now. And people's attention is splintering in... [Read More]
» the multi-billion dollar suicide pact between clients and television from gapingvoid
An advertising creative makes the following comment in a recent gapingvoid post:TV clearly is not the magic bullet it once was for advertisers. It's been on the wane for quite some time now. And people's attention is splintering in... [Read More]
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