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« The problem with anonymous (part VII) | Blog Home | Another seminar in my office »

One of those magical ideaviruses

Have you ever noticed that whenever people take a Polaroid picture (even professionals), they shake the film a little bit before they peel it?

In fact, I've never seen anyone NOT shake it.

Where did shaking start? How did we learn to shake? How does one person learn about shaking--from someone else?

Anyway, all that was answered today: CNN.com - Polaroid warns buyers not to 'Shake It' - Feb. 17, 2004

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» Shake off this idea virus from What's Your Brand Mantra?
Thanks to Seth Godin for comments link to this CNN story: Have you ever noticed that whenever people take a Polaroid picture (even professionals), they shake the film a little bit before they peel it? In fact, I've never seen [Read More]

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