I subscribe to a bunch of Jim Leff's newsletters. ChowNews - The ChowMarket. You should too.
Put aside the amazing food (don't, but imagine you did), and you can discover all sorts of stuff about ideas and marketing. From today's note:
MASS PRODUCED PERSONAL TOUCHES AT STARBUCKS
I can't believe I never noticed this before. Michelle Maratto writes in:
"In Starbucks they have "blackboards" with homey things written on them like "Just in: Mocha Java Sumatra Latte..." with little tea cups drawn on there. Something like that.
"But if you look - it's not really a BLACKBOARD -- it's a pre-made, probably mass-produced sign! No one who works there took out some chalk and wrote that on the board!"