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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Rank your teachers? | Main | The beginning of the end? »

The thing about the Yellow Pages

Tim Manners talks about local search in today's Reveries. On a lark, I went to Google Search: magic near 10706

and to Yahoo! Yellow Pages

to look up magic stores near my house. Why? Well, there's a magic store in my little tiny town, which is weird.

Neither site found it.

Yahoo did, on the other hand, find an escort service and put it right up top. Sigh. Google wasn't any better.

The Yellow Pages works for a few important reasons:
1. it's usually a monopoly. Concentration of attention makes it worth advertising in.
2. The advertisers make the book. It's so expensive, it's not worth running a dumb ad. Besides, they have thousands of editors, working hard to make sure no one is cheating.

I have no doubt that one day the Yellow Pages will be digital. I just don't think it's going to be that easy to replace all those salespeople and all those dead treest.

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Listed below are links to weblogs that reference The thing about the Yellow Pages:

» Purple OS from Adam Kinney on Longhorn
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» Yellow Pages from Strategize
I would think that it wouldn't be too hard for Amazon to use its search inside the book technology for the yellow pages. Think about it, Amazon ships all the yellow pages over to India, have the spines ripped off, and scan in all the pages. [Read More]

« Rank your teachers? | Main | The beginning of the end? »