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Like this...

the surprising thing is that the Times (and the rest of the industry) think Particle's approach is new and novel.

This is the future, folks. The Unorthodox System: First Build a Fan Base, Then Record an Album

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» Build a following, then record a CD from Strategize
In the past it's really been the opposite way around. Of course, Seth Godin covered a story about a band that has built a name/brand for itself by touring and promoting itself without having recorded a CD. You can read the full text of the article here on [Read More]

» Fan bases - the new ideavirus? from Light and Shadows [Weblog by Lightpierce Communications]
Volvo's ideavirus has created a fan base that might turn into an epidemic. What a great business model to follow. [Read More]

» Fan Bases First, Product Later from BusinessPundit
This very interesting post by Seth Godin spawned this post by Mark Fusco that applies the same idea to the business world (okay, music is... [Read More]

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