Today's New York Times has a great article about Cabela's. Cabela's Online Store - Quality Hunting, Fishing, Camping and Outdoor Gear. Turns out that they are actually BIGGER than LL Bean. Not in size (though a quarter of a million square feet for one store is a LOT of square feet) but in annual revenue.
Who says you can't get big going to the edges? And yes, Cabela's will sell you a camouflaged, digital turkey call.