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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Differentiation and Segmentation

that's what the person in the audience wanted to know. "Basically," he said, "all you're talking about is differentiation and segmentation..."

Before he could catch is breath, I pounced. I hate it when I pounce, but I couldn't help it.

"Nope, it's not that. Sorry."

Here's the thing: differentiation means thinking very hard about the market and your competitors and somehow making yourself different. Any rational person spending a fair amount of time with perfect information will have no trouble figuring out why you're different.

Segmentation is a variation of that, but it involves breaking the audience into pieces you invent, and then differentiating yourself for that segment.

Both are selfish.

Both assume that people care about you.

Both don't work the way they used to.

Used to be that you could buy enough ads and interrupt enough people to make this strategy work. No longer. The filters are too strong. People are too resistant.

You don't create a purple cow by being different. You do it by creating something worth talking about!

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Listed below are links to weblogs that reference Differentiation and Segmentation:

» That pesky "S" Word from metacool
A great thought from Seth Godin on segmentation, differentiation and their relevance to the process of creating remarkable things. In my experience, many marketers are so hung up on crafting intricate (and basically irrelevant) segmentation schemes and... [Read More]

» Seth Godin on Differentiation and Segmentation from Joi Ito's Web
Seth Godin on why it's not about Differentiation and Segmentation.... [Read More]

» Differentiation and Segmentation from Planet Brand
Seth Godin writes in his Blog about, that both Differentiation and Segmentation today don't work anymore. Here's the thing: differentiation means thinking very hard about the market and your competitors and somehow making yourself different. Any ration... [Read More]

» Create a Radio Station worth Talking About from Radio Marketing Nexus
"Differentiation is selfish." With those words Seth Godin up-ends decades of marketing thinking. And Seth is right. These paragraphs can and should change the way you think about your radio station marketing problems forever: Seth's Blog: Differentiati... [Read More]

» The Importance of Being More than Different from BE A DESIGN GROUP BLOG
It is hard enough convincing the client's I work for of the importance of differentiating themselves. However, If you really want to be successful you need to be more than different from your competitors. Seth Godin, who is really on... [Read More]

» Marketing terms corrected from Strategize
How absolutely wrong! And how absolutely stupid. According to Seth, how absolutely selfish! [Read More]

» Do Listeners Care About You? from Radio X-Factor
Seth's Blog: Differentiation and Segmentation. Does anybody care about your station? Do they talk about it? [Read More]

» Differentiation and Segmentation plus value propositions from B2B Lead Generation Blog
Seth has some great thoughts on differentiation and segmentation. I would like to take his idea a bit further. I think most companies have lousy value propositions. A strong value proposition is the only thing that captures the attention of [Read More]

» Free Prize Inside by Seth Godin from [the] Jason Murphy Show
When Free Prize Inside arrived a few weeks ago, I was very impressed by Seth Godin's chosen delivery method. He shipped the book, along with a copy of "Not The Journal" (a parody of WSJ), inside a fully branded cereal box. It may have been the first t... [Read More]

» Are we witnesses of a Paradigm Change in Marketing? from Planet Brand
More and more I read in all the blogs about, that traditional marketing doesn't work anymore, that the customer doesn't react anymore to mass media etc. Is it possible that we are witnesses of a new paradigm Change, like the... [Read More]

» Marketers and Customers Benefit from Differentiation and Segmentation from Cliff Allen on Unifying Marketing and Sales
Is the use of differentiation and segmentation outdated and counterproductive? Or, do customers and marketers benefit when differentiation and segmentation are properly used? [Read More]

» Consumer orientation as conclusion from Planet Brand
The Fast Company Blog has a look at the McKinsey Quarterly's article about what really matters in branding. They come to the simple and logical conclusion that a differentiation for itself isn't enough to build a successful brand. The difference... [Read More]

» What wins: personality or professionalism? from The Click
I asked a good friend his feedback on the Mint Digital site. Commenting on the people page, he blasted: "Why are telling me what you do at the weekend? I don't give a sh*t about that. I want to know you're clever enough to minimise my expenditur... [Read More]

» What wins: personality or professionalism? from The Click
I asked a good friend his feedback on the Mint Digital site. Commenting on the people page, he blasted: “Why are telling me what you do at the weekend? I don’t give a sh*t about that. I want to know you’re clever enough to minimi... [Read More]

« Banana Guard! | Main | A free eBook for loyal readers »