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Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« March 2004 | Main | May 2004 »

Rob Walker's brilliant insight

In today's Times, he hits the nail on the head. The New York Times > Magazine > Consumed: 'The Purpose-Driven Life'

While this is a religious story, the decentralized nature of the marketing, the idea that it's a protocol and that the author of the books is a source of ideas and souvenirs of those ideas is really neat.

Worthwhile is the name

My friend Halley sent a link to a new blogozine (magalog?) she's just helped launch: Worthwhile. The most interesting for me is the lineup of writers. I'm spending a lot of time thinking about what happens to information distribution and publishing in light of the 2,000,000 plus blogs that are out there... and this blog makes it clear that there's a big push to make online content slicker and more magazine-like. No business model yet, but hey, that never stopped anyone. [actually it did, but it's still worth a try].

Anything Halley does is probably worth watching.

How hard is it...

for your customers to help you design better products? Especially when your product is a tool?

My Entourage for Mac OSX just crashed. I read a ton of email and usually leave the notes that need answering open until I get to them. Alas, when Entourage crashes, it forgets which mails you left open. So now I need to read a whole day's worth of mail again.

I've got a dozen other things that really and truly need to be fixed about the program (I won't bore you with the list here) and am amazed to discover that:
1. there's no tool within the program to send suggestions back to the programmers (okay, not amazed, because it's microsoft, but annoyed, how's that)
2. there's no easily findable website where the public can chime in... not to complain, but to help the company find the free prizes and amazing insights that will make the program more successful in its next version.

I wonder if that's true for your company?

Hard Manufacturing makes hospital cribs. They're so open to hearing ideas (fashionable and utilitarian) from the outside world that they're about to announce cribs for dogs! It turns out that veterinarians think they're great. That came not from the salesforce, but from the outside world.

It's going to get ugly

As the portal wars get newly hot, and as Wall Street gets increasingly impatient, look for more activities like this:

I got an email from Yahoo today. It was about their PayDirect service, which allows you to send money, PayPal style. As far as I know, I never signed up for it. I certainly can't remember using it.

Here's the key part of the email:


Well, I couldn't tell if this was phishing (a nefarious type of spam designed to get people to surrender personal information) but as a public service, decided to clickthrough and see if it was the real deal.

I got to the page (which is a legit Yahoo page) and saw this:


So, maybe I'm mistaken, but this sure feels like one of those credit card come ons where they're not being completely... truthful.

There's an enormous amount of trust between millions of people and Yahoo and Google and the others. (Some online brands have more trust than others, but just about all the major ones score very well). Very few of us feel as warm and fuzzy about, say, Chase or Fleet as we do about Google, that's for sure. And now, in the spirit of boosting sign ups and such, I'm afraid that eager marketers are about to engage in another round of messing with that. The problem is that once you lose it, it's really hard to get it back.

Google's big opportunity

First, the thing to remember about Gmail is what a huge threat it posts to Yahoo and other sites. A huge percentage of the portals' traffic comes from email.


Second, what's with that logo? I know, this isn't a design post, but still.

Third, Google's big chance:
What if Google decided to make a Google account cost $1 a year, and you had to use a valid credit card to pay for it?

And further, what if your Google email address had to include your real name?

And third, what if a violation of Google's anti-spam rules (I'm assuming they'll have some) would cost $20 per incident?

Suddenly, Google mail would become a gold standard. People would happily let it through the spam filters. You could trust it. People would become suspicious of anyone who used any other non-google online email service... "what, you're afraid of validating your account?"

That's what I would do.

The problems with April 1

1. Sometimes you post a joke (see Nike riff, below) and people don't get it. They either think you were fooled (which I take as a compliment--at least three of you thought I picked it up off the wires) or they get annoyed.

2. The world is so foolish, we confuse the real (, for example) with a joke. Tons of folks thought there was enough flakiness in Google's mail announcement yesterday that it was a joke. As I told Amit, though, Google is now too close to their IPO to fool around any more. Sigh.

3. It reminds us that just about everything we do and buy and talk about is fluffy fashion.

What does radio have to do with anything?

Radio sometimes seems so... 1940s. It's easy to get distracted by the dozen different media formats invented since then, and only notice radio when you're in the car.

How then to explain this beautifully written, relevant and cutting edge blog? Radio Marketing Nexus Nice work, Mark.

The end of mass marketing

For years, I've been writing about the increasing ineffectiveness of interruption media and the death of the TV Industrial complex.

Today's news, however is the final nail in that coffin.

Faced with consumer ennui and apathy, Nike has decided to engage in a desperate effort to regain mindshare. By making a 7 figure "donation" to the JPL, they've bought the rights to the new planet Sedna.

Sedna, as you may remember, is the new planet past Pluto (which used to be a planet but isn't a planet anymore.) Anyway, researchers chose the name because Sedna was an Inuit goddess who lived under the ocean (get it... cold and far away?). Nike, pointing out that while Sedna sounds like a brand name, Nike is actually the name of a Greek Goddess.

Hence the swap. I didn't realize that the JPL was in a position to sell off the names of the planets, so expect some controversy over the proceeds. Either way, it's sure to keep Nike in the news for months.

I think this is astonishingly stupid and arrogant. The backlash is just beginning.

What will they do next, project PowerPoint presentations on the moon?

Have a nice April.

« March 2004 | Main | May 2004 »