Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds



By Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Five years from now... | Blog Home | A federal offense? »

Flying on Song

first time today for me. Song is Delta's response to Jet Blue. Bright leather seats. TVs in the seat backs. An attempt at better snacks.

Here's the thing: it's more than the equipment.

The flight attendant yelled at everyone for asking questions about the TV. "NO YOU CANNOT use the tv until I turn it on" she barked into the loudspeaker.

Then the pre-recorded safety instructions, intentionally hippydippy newagey came on. More bad marketing via audio. It was actually sort of scary.

Yes, the flight was on time, safe, right to the gate. All the minimum hurdles are met. But trying to be remarkable by copying someone else who's special (but not doing it quite right) made me a little sad.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83420f45c53ef

Listed below are links to weblogs that reference Flying on Song:

» Airline to give free tickets for being nice from Frog Blog
[Update 5/21] Seth reports from the front lines. Verdict? Not quite there. Is this a purple cow? (A remarkable business move that causes people to buzz, remark and builds good will.) Looks like it!Help another passenger carry a bag, stay [Read More]

» ¶ Quote of the day: on being remarkable from PR meets the WWW
Trying to be remarkable by copying someone else who's special (but not doing it quite right) made me a little sad. (Seth Godin) [Read More]

» Rewarding Random Acts of Civility from Strategize
That's what Song Airlines, Delta's low-cost competitor to Jet Blue and -Ted, is doing. According to this story in the Washington Herald, Song is giving away 5,000 free tickets (tickets are distributed both on planes and from a Song bus that is doing a ro [Read More]

» Song Airlines from CCUCEO
Song Airlines announced a radical approach to pleasing customers. They will give away 5000 airline tickets. And this is no contest! They'll empower their stewards/esses to give them to any customer to right a wrong. That's great! But customer's want [Read More]

» Song Airlines from CCUCEO
Song Airlines announced a radical approach to pleasing customers. They will give away 5000 airline tickets. And this is no contest! They'll empower their stewards/esses to give them to any customer to right a wrong. That's great! But customer's want [Read More]

» Snap, Crackle, Pop Up from wantrepreneur
Public Radio’s Marketplace program did an interesting story a few days ago on the growing trend of using pop-ups. Not the annoying Internet kind, but physical retail locations. They open up in small, sometimes unusual, retail outlets for a limited [Read More]

« Five years from now... | Blog Home | A federal offense? »