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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Five years from now... | Main | A federal offense? »

Flying on Song

first time today for me. Song is Delta's response to Jet Blue. Bright leather seats. TVs in the seat backs. An attempt at better snacks.

Here's the thing: it's more than the equipment.

The flight attendant yelled at everyone for asking questions about the TV. "NO YOU CANNOT use the tv until I turn it on" she barked into the loudspeaker.

Then the pre-recorded safety instructions, intentionally hippydippy newagey came on. More bad marketing via audio. It was actually sort of scary.

Yes, the flight was on time, safe, right to the gate. All the minimum hurdles are met. But trying to be remarkable by copying someone else who's special (but not doing it quite right) made me a little sad.

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Listed below are links to weblogs that reference Flying on Song:

» Airline to give free tickets for being nice from Frog Blog
[Update 5/21] Seth reports from the front lines. Verdict? Not quite there. Is this a purple cow? (A remarkable business move that causes people to buzz, remark and builds good will.) Looks like it!Help another passenger carry a bag, stay [Read More]

» ¶ Quote of the day: on being remarkable from PR meets the WWW
Trying to be remarkable by copying someone else who's special (but not doing it quite right) made me a little sad. (Seth Godin) [Read More]

» Rewarding Random Acts of Civility from Strategize
That's what Song Airlines, Delta's low-cost competitor to Jet Blue and -Ted, is doing. According to this story in the Washington Herald, Song is giving away 5,000 free tickets (tickets are distributed both on planes and from a Song bus that is doing a ro [Read More]

» Song Airlines from CCUCEO
Song Airlines announced a radical approach to pleasing customers. They will give away 5000 airline tickets. And this is no contest! They'll empower their stewards/esses to give them to any customer to right a wrong. That's great! But customer's want [Read More]

» Song Airlines from CCUCEO
Song Airlines announced a radical approach to pleasing customers. They will give away 5000 airline tickets. And this is no contest! They'll empower their stewards/esses to give them to any customer to right a wrong. That's great! But customer's want [Read More]

» Snap, Crackle, Pop Up from wantrepreneur
Public Radio’s Marketplace program did an interesting story a few days ago on the growing trend of using pop-ups. Not the annoying Internet kind, but physical retail locations. They open up in small, sometimes unusual, retail outlets for a limited [Read More]

« Five years from now... | Main | A federal offense? »