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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« Happy Birthday, Brad | Main | Revenge of the spam filters »

On thinking big...

I just finished giving a talk to a group of 400 high-powered (high-leverage, high-paid) credit card execs. As I left the hotel, I passed a much smaller room, where a seminar for local CPAs was going on.

The snacks didn't seem as good. The booklets weren't that interesting either. apparently. But what occurred to me is that the folks in the second room were just as smart and just as talented as the execs in the first room.

The first group was enjoying the benefits of aiming high. They didn't get these jobs because they were arguably smarter or had better connections or had gone to Harvard. No, they were starting with the same raw materials as the group in the second room. The difference, i think, was that a long time ago, the people in the second room had made a decision about what they deserved, or what they were capable of, or what they were going to stick with. And it was a bad decision.

No, not everyone should be a banking executive. But no one who aspires to be a bank executive should sell themselves short because of a decision they made a long time ago. In a world where the past matters a lot less than it ever did before, where it's easier than it ever was to hit the reset button, it's sad to see someone choosing to be stuck. So, if you want to, switch.

Hey, the snacks are better.

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Listed below are links to weblogs that reference On thinking big...:

» The Snacks ARE Better from RoundTable
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» Choose to be UNstuck from spinme.com
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» Passion at work - some context and balance from The Nub
Seth Godin and the folks at Worthwhile are encouraging us to live our best lives. It's an uplifting theme but I think a bit of context/balance is needed to their [Read More]

» Passion at work - some context and balance from The Nub
Seth Godin and the folks at Worthwhile are encouraging us to live our best lives. It's an uplifting theme but I think a bit of context/balance is needed to their [Read More]

» So, What's It Going to be Then, eh? from SELECT * FROM martincafe WHERE name = 'MIKE';
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» Who's killing creativity and ambition? Huh? Huh? from Fouroboros
First Seth Godin on Alpha Credit Card Execs and Beta CPAs... Then, Business Pundit lamenting lack of ambition and rambunction in companies: Talk is cheap. I guess that is why so many people talk about being great but never do anything about it... [Read More]

» Who's killing creativity and ambition? Huh? Huh? from Fouroboros
Doh - correct link this time. [Read More]

» Thought for the Day from What's Your Brand Mantra?
"You say I started with practically nothing, that isn't correct. We all start with all there is. It's how we use it that makes things possible." - Henry Ford Update: Here's a good post from Seth Godin that puts this [Read More]

» http://www.johnniemoore.com/blog/archives/000349.php from Johnnie Moore's Weblog
I don't agree with Seth's analysis of the difference between a group of credit-card execs and a roomful of CPAs... [Read More]

» Context from Johnnie Moore's Weblog
I don't agree with Seth's analysis of the difference between a group of credit-card execs and a roomful of CPAs... [Read More]

» The Snacks ARE Better from MNteractive
Lately, I’ve had a number of conversations with people on the state of our local experience design community - and ways to increase its national visiblity. Each time I have this conversation, an attitude is brought up that Seth Godin describes ... [Read More]

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