Seth's Blog

Happy Birthday, Brad

His team baked him a purple cake.

Be Bold!

The last stop on my tour is Marketing - The Bold Approach Method. Look for posts a little later today.

Thanks to everyone who followed along. And especially to my unbelievably gracious hosts!

Seth

Why can't it be fun?

This sign is right next to the escalator at the convention center in Milwaukee.

Doesn't cost much. Transforms the mundane into the memorable. That, and you get to hear a polka for your entire ride.

Who do you trust?

There are come-ons and scams everywhere we go, but nowhere worse than Times Square in New York. That's why this sign almost didn't catch my eye. $2.99 for a shirt? Hardly. I figured you got a baby shirt for that price, but an adult size would probably cost four times as much.

I saw the fine print, but at my age and this distance, couldn't make it out. Figured it must be pretty outrageous, so I got closer. Click the picture to see for yourself.

Sometimes, it seems, you can be remarkable just by telling the truth.

Copy as decoration

Yes, we're practically illiterate. But in our tv-culture, the new thing is signs as decor, not as communication. Check out this banner from Panera. Does anyone actually read it? Did the person who WROTE it read it? Probably not (I polled people at the store and not one person I asked could tell me what the sign said... moments after walking away from it.)

Bright red ideas!

The blog tour continues.

Thinking by Peter Davidson

Please come to a seminar in my office

The next one is June 14. I hope you can come. Click -> Seminars for more info. I'll extend the free offer until Monday, the 24th.

(free? Yes it's free if you buy enough books, per my previous post. It's still free, cause you get the books and get to keep the books, so it's no extra cost. But no, it's not free as in you can just walk in).

Next stop: Branding Blog

Sometime this morning, I'll be appearing on the Branding Blog as the online book tour continues.

See you there.

Ripping the lid off ideaviruses

Thanks to Tim Manners for a great pointer: Intelliseek's BlogPulse. This very cool site tracks millions of blogs and shows you what's up. Even more interesting is the search function, because the number of blogs is hitting critical mass.

marketers are neanderthals

if you've been to one of my talks, you'll know that's a favorite punchline.

You can find out more about how business evolves (as my blogging tour continues) at Business Evolutionist