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Twitter: @thisissethsblog





Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« April 2004 | Main | June 2004 »

Meditating on the free prize...

Sometime later today, visit What's Your Brand Mantra? to read the latest riffs on my around-the-blog tour for Free Prize. It continues for another week or so.

The clowns respond!

My recent Fast Company column about clowns brought this response. I like the shoes part best:

Seth, I feel I must set the record straight about clowns and clowning because
I do not feel that you truly get what clowns are all about. As a professional
clown for 18 years and as a business person I feel that your analogy is far
from accurate. Here's why:
1. I beleive that being called a clown is a great compliment no matter what
your line of work! It means that you have a sense of humor and aren't afraid
to share it. Your derisive definition of a clown offends what I am and what I
do. I hear your definiton as meaning dumb, ignorant, stupid, etc...
Clowns are far from stupid. It takes great intellect to see the humor in all
situations, good and bad. And I have medical benefits!
2. Clowns are based on us, but not neccessarily about just what's wrong with
human nature, we also like to show what is right about it. We point out what
may seem obvious. Some people can't see the forest for the trees. We show
them the trees.
3. Clowns do not ignore science. We use many of the basic principles of
science. For example: in juggling we use the principle of what goes up, must
come down. We also embody the principle that gravity does work! There is
no "magic" that can fit 16 clowns in a car, it's science, spacial relations!
We use cetrifugal and centripital forces, inertia, roatation, revolution,
momentum and many other great scientific principles and theories!
4. Clowns do not argue with gravity, it is all too real! it challenges us,
sure, but it always wins.
5. Kodak shouldn't be called clowns, they should plain and simply be called
blind business people with poor leadership.
6. Clown measure their results by audience reaction. Did it make an impact?
Did they get what I was tryoing to say? We are philosophers and commentators
on the way we all live our lives.
7. Clowns are reality!
8. Clowns plan ahead! We spend hundreds of hours practicing and perfecting
our craft for the amusement of others. I personally have spent 18 years
studying and perfecting my craft and thousands of dollars. That takes careful
9. For the sake of the squirrel I'd like to mention that if they don't plan
ahead, then what is the purpose of storing nuts for the winter if not a
10. I believe that most humans don't plan ahead and blindly stumble thru life
looking for a hand-out.
11. Clowns overreact to prove a point. (Remember the trees, some need a good
whack over the head with a our number three point may be the only one I agree
12. If clowns aren't nice to each other, then waht does that say about
humanity? we are after all only mirrors of the human condition. the stooges
are just down right stupid. Stan and Ollie are a better example, they are
natural comics, they don't try to be funny, they are just unaware of their
plight, now THAT'S funny!

Some of the best working environments I have had were working with other real
clowns. We are a team, we care about each other and work together to reach a
common goal: laughter. That sure beats any other business goal I can think of.

I think issuing red noses is a great idea! it would lighten things up and
maybe people would stop ripping ewach other appart. In stead of not being
like clowns, maybe more people should be! It would certainly make people take
notice of how utterly ridiculous most arguments are and how working together
would be much more effective.

So, before you downgrade the life of a clown, maybe you should walk a mile in
my shoes. The offer is open to you any time!

Thanks for listening.


Christy McDonald
Goodwill Ambassador (and clown)
Ringling Brothers and Barnum& Bailey Circus Hometown Edition

You'll find me at the 800CEOREAD Blog

four new riffs as the blog book tour continues. Check it out at 800CEOREAD Blog

You're very smart

Here's an example: you're reading a blog, any blog. You know the blogosphere exists. Believe it or not, you're among 10% of all people who surf the net.

This hit home when I was giving a talk at Eli Lilly. Before the talk, I mentioned a blog to a senior person who was prepping me. Here was somebody with authority, experience and, I would imagine, some online chops. Not only hadn't she been to a blog, she'd never heard of one.

Listening to NPR today, I heard a bunch of talking heads ranting about Google. In particular, they were repeating the canard that Google's gmail product somehow invades our privacy. It must, they asserted loudly, because the ads are contextual, which means your mail is getting read.

News flash! It's getting read by a computer.
News flash! Computers are already reading your mail! Spam filters, for example.
News flash! If someone wants to read your mail, it's pretty easy to do.

Yet the canard persists. I'm sure Google was amazed at how vociferous the irrational attacks on privacy invasion were.

That's my point. Being smart doesn't matter. Having a blog or doing something technical is irrelevant if you're invisible or seen as a threat by everyone else.

Is it still irony

if you have to explain that you're being ironic?

Turns out that a few stuffy people aren't getting the joke about the packaging and stuff in Seth Godin :: Free Prize Inside

No, I'm not proposing that everything look like a cereal box with a little man and with bright colors. In fact, I'm doing exactly the opposite.

It was actually painful to explain this, but hey, the customer comes first.

On the edge with Decent Marketing

The book tour continues today with: Decent Marketing: On the Edge with Seth Godin

All the fun of a book tour with none of the travel.

How cool is that?

What does your brand sound like?

Marketers are pretty visual people. We realize that consumers get their cues primarily from visual stimuli.

Except they don’t.

We all are driven primarily by the interpersonal and the interpersonal is frequently verbal.

How do they answer the phone at your office?

Just flew to Florida with JetBlue (I LOVE JetBlue) and I was reminded of this in a very busy terminal. JetBlue does everything right… and then, boom, they yell at you.

They yell at you on the PA system, and they do it with either panic or aggression. They are flustered, overworked, distraught and totally stressed out when they use the PA.

There’s no way in the world the brand wizards at JetBlue would let each employee design their own graphics. So why do so many employees get to yell at me?

Why not have soothing background music and Bette Midler or Clint Eastwood doing a little tag? Why not have professionally pre-recorded announcements for 85% of the stuff they do?

How do they answer the phone at your office?

Brand Autopsy--the tour continues

John Moore (or as he likes it johnmoore) and Paul Willliams have terrific credentials and for some reason, seem to like my new book. Check out today's stop on the blogging tour: Brand Autopsy Lots of free reading here, worth your time.

This has been a ton of fun, and these two guys are wicked smart... so, when's their book coming out???

Hitting the (virtual) road

My online book tour starts today.

First stop: A Penny For.... I field some creampuff questions from Todd.

Thanks, Todd, for setting it up. More as it develops all week.

Why did it take me so long...

To find BlogRunner: Business.

This is a neat blog indeed. Full disclosure: I will now be stealing ideas from them with abandon.

« April 2004 | Main | June 2004 »