Amazon forgets!

It's not about you. It's not about you. It's not about you.

It's about me, of course.

Amazon, meaning well, sent me a note offering a $5 gift certificate if I'd answer a short survey about their associates program. Good for them for wanting feedback. Good for them for compensating people.

http://globaltestmarket.com/20/survey/s.phtml?E_18764_113422F49632BE39

So, I visit the site (above) and discover not one or three or ten multiple choice questions.

Sixty three.

What sort of person sits still for 63 multiple choice questions?

How scientific is the feedback if it's only from the people who answer 63 questions?

What concrete action can Amazon take with all this finely tuned statistical nonsense?

Wouldn't it be a lot more useful to just say:
Tell us the three things you like most (or least!) about our program and how you would improve it!

Then have a real honest to goodness person read each one and write back.

Invite 100 people to do the survey. Then 100 more. A hundred a week for a year. You'd learn a lot.

My two cents.