Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Cheaters (part 1) | Main | The Provincetown Helmet Insight »

Cheaters (part 2)

So, I've gotten three letters (from three different continents) in the last week about Really Bad Powerpoint (see below).

They all say the same thing,

"I really enjoyed your ebook Really Bad Powerpoint, and I understand how the advice could be effective for [insert your own profession here, but something soft, like politics or the arts]. However, my work is quite technical. My peers [in the medical profession, at the university, at the VC firm] would laugh me out of the room if I tried to make my presentations have less than six words per slide."

This, of course, is nonsense. In the paleolithic era--before PowerPoint--of course, there were NO slides. So if we start from the beginning and realize that whatever is on your slide is a BONUS, something that complements your words and your handouts, it gets a lot easier to see how this might help you.

The bigger issue, the one I can't let go of, is this: If what you are doing isn't working, why is it so easy to reject alternative advice? If a peer or a writer or a competitor can show you something that is working for others in different circumstances, why does human nature make it so easy to say, "sure, that'll work for YOU, but my situation is totally different..."

The number of times you'll find yourself in a completely unique situation at work is pretty limited. Unless you work on a nuclear submarine, it's pretty easy to imagine that there are more commonalities than differences when it comes to communication, marketing and management. Time to loosen up a bit, say I, and give the alternative way of thinking a try.

PS I challenged one of the writers to send me a few slides. It was pretty easy to show him how straightforward it would be to rip out the bullets and most of the text... but you're on your own, please don't send me any more powerpoints!

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83456867569e2

Listed below are links to weblogs that reference Cheaters (part 2):

» Repeating the Same Action and Expecting a New Result? from Working Pathways, LLC - The Work Better Weblog
One of our clients is at a turning point with their organization. Engagement at meetings and excitement about projects is down. A number of key people are leaving. The passion that sparked our initial conversations is waning. Definitely a time of oppor... [Read More]

» Repeating the Same Action and Expecting a New Result? from Working Pathways, LLC - The Work Better Weblog
Engagement at meetings and excitement about projects is down. A number of key people are leaving. The passion that sparked our initial conversations is waning. One of our clients is at a turning point with their organization. A number of never-been... [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« Cheaters (part 1) | Main | The Provincetown Helmet Insight »