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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« On purpose? | Main | Brand Journalism? »

In the end, copy wins

"My Life" by Bill Clinton: Exclusive Extract!!!. Even with all the technology at our disposal, great writing wins out every time. This post is breathtakingly viral.

AFTER you read the link above, feel free to read the riff below.

I posted that paragraph this morning. This then, I've gotten a lot of mail from folks who wanted to know why I was shilling for Clinton and to let me know how bad his book is.

Folks! It's a parody! It's subtle, but truly funny.

My lessons?

1. viral stuff is often obvious, isn't it? In other words, if you're too clever, some people don't get it and it doesn't spread well. On the other hand, be too obvious and it'll just sit there. It's the fine line (sort of like the Tom Bihn launder tag) that makes something go. Obviously, I misoverestimated some readers.

2. brands don't guarantee a virus, but they sure can get in the way. Clinton's brand is so tarnished for a portion of the population that they'd likely refuse a cash gift from him. They certainly didn't bother to read the post until the end... they just decided they hated him, it, and by extension, me. Worth thinking about when you decide to trade in a little brand equity to move people to, say, an opt out spam program...

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Listed below are links to weblogs that reference In the end, copy wins:

» Tarnished Relationships, Clinton and Microsoft from Crossroads Dispatches
Good points from Seth Godin on how very hard it is to recover from any tarnished relationship (where mistrust surges to the extent that one side builds a brick wall to make damn sure they tune you out). Better to [Read More]

» Recovering From A Tarnished Brand from Search Engine Positioning and Web Marketing News
Seth Godin played an excelent experiment based on Bill Clinton as an brand icon for viral marketing. The lessons summarized by Seth himself: 1. viral stuff is often obvious, isn't it? In other words, if you're too clever, some people... [Read More]

» Clever copy from writelife
Generally, people don't read closely online. So it’s not a good idea to be too clever in your copy. We don't pay attention and therefore we miss subtleties. I've seen instances where this is sometimes taken as meaning there are [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« On purpose? | Main | Brand Journalism? »