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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Jeff Cerny's insight | Main | Thank You. »

Better living through hyperbole

"Do you really think that all Search Engine Optimization is useless?"
"Surely you don't think that advertising is dead!"
"PR works for some people. How come you say we can't count on it?"
"All music labels aren't dead... just some of them."

Exactly.

I spend my days trying to make a point (or two). Trying to change minds. Sometimes, people are motivated by carefully shaded differences, delivered with reams of data by dispassionate observers. And sometimes it snows in Florida.

In my experience, many people get a concept stuck in their head and it grows to a size inappropriate to the original idea. I've met countless entrepreneurs and marketers who believe that one national TV ad, or one appearance on Oprah, or one lucky link in Google is the answer to their prayers.

Whether you're running for President, running a non-profit or trying to go public, there is no shortcut. No obvious, easy, predictable solution that will get you the success you want. Instead, I'm pretty sure, you're going to have to do a lot of work and build a measurable, predictable, improvable system that keeps getting better over time. And the miracles (that great link on Yahoo, that appearance on Air America) is just a bonus.

So, if I go a little overboard (as I did, intentionally, in my SEO post below) please cut me a little slack. All other things being equal, is an optimized website better than one that's not? Sure. All other things being equal, is a check from Fred Wilson's venture fund better than bootstrapping with no cash? Yep.

But first, you've got to make all other things equal. First, you and your colleagues have to do the hot, dusty and dreary work of building a permission asset one person at a time. You've got to create a remarkable product or service. You need to include that free prize that people want to talk about. Then, once all other things are equal, go wild!

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Listed below are links to weblogs that reference Better living through hyperbole:

» Sorry to take things so literally, Seth from go.dbenton.com
So, this is probably egocentric, but I'm afraid I've offended Seth Godin. In his recent post Better living through hyperbole, Seth complains a bit about responses he had to his not-quite-as-recent article The problem with search engine optimization. ... [Read More]

» Un golpe de suerte no es suficiente from Merodeando por la enredadera
Durante mis muchos años como consultor (se aceptan chistes varios sobre mi profesión) me he encontrado con un buen número... [Read More]

» A home run is not enough from Merodeando (English version)
During my long years as a management consultant Durante mis muchos años como consultor estratégico (please, insert here assorted consultant... [Read More]

» Seth Says No To SEO from The Pre-Commerce Blog
Certified marketing guru Seth Godin, who gets oodles of respect from this reporter, has taken a swing as the practice of SEO. While it's only fair to note that he's already put his comments in context, it's still worth knowing what he said, and the opp... [Read More]

» PPP Volume 6, Issue 27, July 7, 2004 from Portal Partner Press
ISSN 1545-3499 Jake Lowrey, Editor In This Issue: Seth Godin: Crazy Like a Fox Make It Personal Please review eBooks On Web Index Can I corner the market? Editor's Keyboard Seth Godin: Crazy Like a Fox By Jake Lowrey Late last week, Seth Godin set off ... [Read More]

» Seth Godin, You Sly Fox! from Radiant Marketing Group
Apparently Seth Godin reads his own books. In his latest, Free Prize Inside, Seth talks about Edgecrafting, taking an idea to the edge, to make it remarkable, a Purple Cow, something worth talking about. In his post on Search Engine [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

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