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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« More on Blended | Main | Conference in November »

Maybe you shouldn't ask

Fast Company has a terrific cover piece this month about Jeff Bezos. My favorite part is when he talks about asking other people (experts, even) for their opinion about new projects.

Inevitably, people say no. Don't do it. I don't like it. It'll fail. Don't bother.

When I think about every successful project (whether it's a book or a business or a website) the people I trust have always given me exceedingly bad advice. And more often than not, that advice is about being conservative. Or it involves focusing on things that will require a lot of work, rather than things that will make it remarkable.

The incentive plan here is pretty clear. If someone dissuades you from trying, you can hardly blame them for the failure that doesn't happen, right? If, on the other hand, they egg you on and you crash, that really puts a crimp in the relationship...

I think the problem lies in the question. Instead of saying, "what do you think?" as in, "what do you think about Amazon offering 1,000,000 different titles even though some of them are really hard for us to get..." the question ought to be, "how can I make this project even MORE remarkable?"

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Listed below are links to weblogs that reference Maybe you shouldn't ask:

» The Power of Making Mistakes from Oliver Thylmann's Blog
Seth Godin posted about an article about Jeff Bezos in FastCompany talking about his view of making errors really. It includes a very nice quote (not sure if from Seth or Jeff): If someone dissuades you from trying, you can [Read More]

» Amazon.com: Ama-zing or Ama-nothing? from Radio Marketing Nexus
If it were up to the folks Jeff Bezos went to for counsel, Amazon would today be Ama-nothing instead of Ama-zing. Beware the questions you ask of those you trust. And beware their motivations for, as Seth Godin says, inevitably [Read More]

» New way of (not) asking for advice from Big Blog Company
Seth Godin notes how asking people for advice about a new project may not be such a good idea. This realisation was sparked off by a piece on Jeff Bezos in Fast Company's cover piece this month: My favorite part... [Read More]

» Binary Advice from Richard Veryard' General Blog
Why is it that the question "what do you think?" seems to call for a Yes(because)/No(because) answer? [Read More]

» ignore everybody from Coreyh.com
[Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« More on Blended | Main | Conference in November »