Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« But is it a vegetable? | Main | Maybe you shouldn't ask »

More on Blended

(this continues the original post, scroll down below the irrelevant ketchup interruption. Whenever I post about ketchup or bananas, feel free to assume it's irrelevant.)

When I was in college in Mass. years ago, we did a project with a low-level mafia kingpin (can you be both low-level and a kingpin? He was.) In gratitude for something or other, he offered my friend and me five-digit license plates.

"Why would we want a five digit license plate?" we asked. After all, it's not like a plate that says GR8TGUY or something. It was just numbers. 43287, for example.

"It's a prestige thing."

He was right. Over the years, you always saw these plates on certain kinds of cars, driven by certain kinds of guys.

And the cars were another signal. Cadillacs meant one thing, little Cellicas meant another. So how do I explain the fact that just a few years later, I was hanging out with David Filo, multi-billionaire co-founder of Yahoo!, who was driving a Celica or some similarly non-descript econocar.

The people in first class are flying with frequent flyer miles, while the Senator is back in coach. The salesperson is busy pitching the president of the company in a meeting, while her purchasing agent, the little guy in the back, is the one with all the influence...

When the Internet caught on, the thing it changed the most was leverage. It gave speed and power and influence to people without a lot of other trappings. Blogs takes it even further... bloggers are entire media conglomerates in their pajamas.

So, when all the cues are gone, the way we make decisions about who to work with, what to buy and who to believe and trust comes down to this: it's in the interactions.

It's not the surface flash, the five digit license plate, the brand of car, the cut of the suit or the seat at the table. It's in how we follow through. It's in the actions we take and the way we listen. It's in keeping our promises and doing exactly what we say we're going to do.

Our prospects, though, are scared. They can't afford to spend time or money with every single person that walks in. So the challenge is to be cheap and easy. If it's cheap and easy (or quick) to interact with you once, people are more likely to do it. If the first interaction goes well, you get a second shot. You build a relationship, not a sale.

No, you never get a second chance to make a first impression. Far more important today, though, is this: you don't get a third chance to make a second impression. And it's the second impression that builds your brand.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83421216753ef

Listed below are links to weblogs that reference More on Blended:

» Seth Godin on Bloggers from Quotables
"Bloggers are entire media conglomerates in their pajamas." -Marketing guru Seth Godin, author of Free Prize Inside. (Source: Seth's Blog, July 13, 2004)... [Read More]

» blended but not for the cautious from writelife
Seth Godin's recent two part post, Blended and it's follow-up More On Blended, contain the most interesting musings on the state of business that I've seen for quite a while. They describe the state of things as they are now: [Read More]

» Put your blender on "High" from Strategize
As it is and has always been: Business is people interacting with people. Sure, corporations are legal entities, but you don't do business with the corporation itself; the interactions you have on a daily basis with a corporation are really interac... [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« But is it a vegetable? | Main | Maybe you shouldn't ask »