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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Are blogs backward? | Main | How far... »

Seth Godin: Spammer

A friend was checking his email on Yahoo yesterday, and he accidentally hit the Spam Folder button.

Up popped a list of 1,232 soon to be deleted pieces of spam. The first one? An announcement from me that I had emailed to my super-permissioned email list. This is a list of people that has never been rented, sold, harvested, compiled or messed with in any way. By any definition of spam (except of the one that matters... Yahoo's) this is not spam.

But they say it is, so it is.

I'm not annoyed at their filter or even at the situation. I am disappointed, though, that spammers have had such an impact that email marketing (or even email notification of free online content with no money involved) is breathing its last.

Sigh.

RSS can't come a moment too soon. It's become more and more clear to me over the last five years that email is simultaneously too powerful (people who read it jump) and too weak (spammers have trained us not to read it) to last for much longer.

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Is email marketing going the way of the albatross? Internet marketing wizard Seth Godin thinks so. Here's a quote from his latest post. . ."[S]pammers have had such an impact that email marketing is breathing its last. . .RSS can't [Read More]

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In the effort to deal with spam, almost everybody has some kind of spam filter either built-in to their email client or provided by a service. I know, personally, that once I've trained my spam engine, I never look in the "Spam" folder and only give a ... [Read More]

» Blogs for Affiliate Programs from AffiliateTip.com Blog
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» Последнее дыхание e-mail маркетинга from Бизнес под микроскопом
Сет Годин на своем блоге пишет о том, что недавно его друг случайно открыл папку "Spam" на своем почтовом аккаунте на Yahoo. Среди 1232 спаммерских сообщений, хранящихся в этой папке, было сообщение от Година, предназначенное для подписчиков ... [Read More]

» RSS tar över email from Researcher
Seth Godin ser hur spam skapat en situation där färre och färre använder email-tekniken för informationsinhämtande och går över till att prenumerera på RSS-feeds. It's become more and more clear to me over the last five years that email is simultaneou... [Read More]

» Seth Godin, der Spammer from HIRSCHgarden
Seth Godin hat das Buch über E-Mail Marketing geschrieben, das ich selbst auch verschlungen habe, da es - zumindest in der ersten Hälfte - ziemlich gut war und auch nachvollziehbar. [Read More]

» Последнее дыхание e-mail маркетинга from Блог: Бизнес под микроскопом
Сет Годин на своем блоге пишет о том, что недавно его друг случайно открыл папку "Spam" на своем почтовом аккаунте на Yahoo. Среди 1232 спаммерских сообщений, хранящихся в этой папке, было сообщение от Година, предназначенное для подписчиков ... [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« Are blogs backward? | Main | How far... »