Thanks to the ecstatic enthusiasm and over-the-top interest from readers of this blog, Free Prize Inside (my new book) hit the New York Times, the Wall Street Journal and the Business Week bestseller lists. And it only came out in May.
I just found out the publisher has gone back to press for more copies. We're not making any more cereal boxes, though, so you'll need to get one from the first printing if you want the collector's edition (some online and traditional stores still have cereal boxes left.)
Thanks again for your support and your kind reviews (Free Prize reviews). I hope you enjoy the book.