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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Conference in November | Main | More blending »

What is a Plog?

I don't usually blog about blogging, because it's circular and boring, but Amazon's home page is dedicated to their riff on the technique and I couldn't avoid it.

Amazon.com: What is a Plog?

Aside from being an awkward verbal construction, a "plog" is just boring. All good blogs are "personal" in that they are about the writer. (good blogs become great blogs when the stuff about the writer is interesting and universal and the reader wants to read it). The whole idea of corporate blogs is difficult for me to get excited about, because they quickly become yet another firewall between me (a real person) and someone at the company (who I hope is a real person). Corporate blogs get stiff and scared.

Example? at the bottom of my plog it says, "E-mail plog-feedback@amazon.com to share your thoughts and suggestions on this feature. We'll read everything you send, although we cannot promise an individual response."

Well, Amazon's plog (the P is supposed to stand for personal) isn't personal at all. It's certainly not personal about Amazon, and it really isn't personal about me. It contains details about when my books are going to ship.

We don't need to start corrupting the blog idea in order for Amazon to present a list of when my books are going to ship, do we? Can you imagine saying, "I need to head over to Amazon and check my plog?"

if it were me, I'd just announce that Amazon now provides RSS alerts. RSS is going to happen, and it will be a boon to Amazon to be able to cut through the email clutter. But a plog isn't the answer, imho...

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Listed below are links to weblogs that reference What is a Plog?:

» Plogs? from Venturpreneur by Gordon Smith: Entrepreneurship, Law, Etc.
Seth Godin is ranting about Amazon's new "Plog" Service. The word "plog" is a contraction of "personal" and "blog." Seth calls this word awkward and boring. And redundant. As Seth notes, "all good blogs are 'personal.'" What is Amazon hoping... [Read More]

» "circular and boring" from "Hello_World"
In keeping with today's pattern of quoting the big-guns, I'm about to quote the biggest of 'em all. I don't usually blog about blogging, because it's circular and boring. Seth's was commenting on the plog concept as advocated by Amazon [Read More]

» Gift Basket from Tom Jamme's Blog
Sweet Blessings, a new Christian-based online shop featuring cookie bouquets, candy bouquets and gift baskets, opens with a campaign to donate a portion of all profits to Habitat For Humanity. The devastation of hurricanes Katrina and Rita, while not a... [Read More]

« Conference in November | Main | More blending »