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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« July 2004 | Main | September 2004 »

It happened again

This time, to my wife.

A well-meaning friend sent an "urgent" note to all 452 people in his address book. And he put them all on the CC list of the note.

A few people were irked by the note. They hit Reply All. Now we're up to more than a thousand worthless emails floating around the ether. The echo effect will last a few more days and then it'll fade. But multiply 2,000 wasted emails times a million people and you see the magnitude of the problem.

Wouldn't it be great if everyone you know read ChangeThis :: How To Be a Boor ? I mean, you know this stuff and I know this stuff... it's them that don't know it. Maybe if we each sent 20 friends to read it... Hey, it's free.

what happens when storage is free?

The police state meets the dying copyright dinosaur and superstition?

I know this is off topic, but it's not, really. It's about what happens when change and technology threaten to undo the way whole industries think (and what happens when those industries can make laws).

Read the amazing story and the fascinating comments: AKMA’s Random Thoughts: So Weirdly Wrong

John Battelle on upside down advertising

John riffs on Ross Mayfield's idea: John Battelle's Searchblog: Sell Side Advertising: A New Model?

The short version: Imagine online ads that carry money and rules with them. If you're a blogger or web publisher or even someone sending out email, and you fit the rules for a given ad, you can publish it. Every time you do, you get paid.

The ads deplete the money in their account and then vanish. If the ads are working, the advertiser refills them. If publishers find that readers like them, they publish them more often.

It's upside down because control is now flipped from advertiser to publisher/reader.

Let's go one step further and imagine that every ad knows who sees it (because we like the non-anonymous net). Then, of course, advertisers can pay more when their ads are seen by "better" ranked viewers.

I don't think this works in the short run, though.

Despite the success of adwords, almost all advertising is bought regardless of its effectiveness. The bulk of ads are bought by giant companies that don't measure and are afraid to measure. (Afraid, because if they measured, they might fail, and if they fail, they fear they might get fired...) Adwords scares them because it's so entrepreneurial. This goes past that times 1000.

On the other hand, I can't imagine a better scenario for the future. The question is when...

Brand new ebooklet for free

Thanks for reading.

ChangeThis :: Do Less

Brand New Tom Peters, just published

ChangeThis :: This I Believe! - Tom's 60 TIBs

Tom is the man. There are no substitutes.

Shape of things to come?

Chris Meadows talks about the free ipod sites, among others.That's All I've Got to Say: Free iPods: Worth the Cost?

The idea is to gain trial and permission by enticing people to recruit friends to a service in exchange for a "free" $300 gift.

I don't believe this is a template for everyone, but it's one more reminder of how many things that we used to just guess about we can now measure, improve and bribe upon.

A rare plug

Readers know that it's extremely unusual for me to plug a business. PR people have learned that the worst way to show up on my blog is to pitch me.

So, it's with some excitement that I point you to eggplant active media workers collective | summer 2004. These are the guys who did all the technology behind ChangeThis.

On time
On a shoestring budget
With a smile.

I just want to commend them to anyone who needs great web tech and qualifies as a client. Nice work, Arthur!

Gnome Way!

Thanks to Andrew Rupert for the link:

Gnomads: Global Trekking Gnome

good news and bad

Check out: mediabistro.com: Freelance Marketplace

This brand new site changes everything (everything gets changed a lot, doesn't it?)

It's good news if you need writing or even writerly thinking. There's no excuse for your manuals, books, magazines, reports, etc. to be less than stellar when people like this are there to help.

The bad news is, why are people this good looking for work? (answer? the best ones aren't... but it never hurts to keep your name out there).

As the web matures, we're seeing one marketplace after another get more efficient and simpler. I'm pining for the days when I used to spend weeks to find writers this good. This site would have saved me days and dollars.

The All Powerful Oz

Using technorati and other tools, it's easier than ever for an organization to watch the blogosphere and to communicate directly with people that others listen to.

Is your organization investing that time? Check out this story:

MarketingStudies.net: The Marketing Diary: Perfect "Customer" Service and ChangeThis

« July 2004 | Main | September 2004 »