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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« A note to subscribers | Main | The All Powerful Oz »

Do you have a black and white TV?

Two interesting things on the radar today.

1. thousands of people ignoring my confirmation email because the return address looked funny
and
2. a few notes complaining that ChangeThis uses PDFs. Like this one:

The point should be what\'s being said, not that is green
and has a bunch of red lines running across it. For people who print out
email before they read it, I guess this is the sort of thing they\'d like.
Always struck me as something of a minority, though.

You lose searchability - try finding a key phrase from within the text on
Google. You can\'t cut and paste excerpts in references - not without
opening multiple programs. (And if you can using Internet Explorer on
Windows, well, funny thing, not everyone lives in the monoculture...)

I see already how you are having to handle people not understanding why
they can\'t just read the darn things. Why add that extra layer of
complexity? Isn\'t it the message that matters most?
-----------------------

I refuse to enter the "is PDF bad" debate, but the one thing we all have to agree on is this: OF COURSE it matters what it looks like.

We judge books and blogs and tv shows and even people "by their covers" every single day.

Acknowledging that makes it easier to spread your ideas, and it alerts you to the fact that you might be embracing some ideas (like who to vote for) based on cues that have nothing to do with logical, rational reality. Abe Lincoln would come in fourth in a three way election if it were held today.

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Listed below are links to weblogs that reference Do you have a black and white TV?:

» Content versus looks, function versus form from Stupid PJ Tricks
Seth Godin has an interesting message about whether the content of a message matters more than what it looks like. The gist of his entry is this: In today's information overload society, what the message looks like matters a lot,... [Read More]

» Changing Our Own Minds, Thank You from Crossroads Dispatches
I'm weary of people trying to change my mind. It's non-stop barrage of folks attempting to change my mind, or change me. Thank you, but I will change my own mind. So I'm not being merely facetious (although I am [Read More]

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