Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Not sure which is more surprising... | Main | Time for another seminar »

Starting Over

Imagine, for a second, that you're China.

Over the next few years, you're going to buy half a billion or so cars. Pave most of the country. Buy billions of barrels of oil... all the price of modernization.

The thing about China is that the government isn't shy about being authoritarian.

So what if the Chinese government decided to decree what it meant for something to be legally sold as a car?

What if a Chinese car:
--got 40 mpg or more
--with low emissions
--was small enough to fit into a parking space sized x by y (which is a number smaller than, say, a Buick)
--had a built-in transponder to track stolen cars
--had built-in cell phone capability
--had a transmitter that alerted the local authorities whenever you drove faster than the emergency speed limit
--had built-in baby seat anchors
--had brights that automatically dimmed whenever another car approached
--was recyclable
--had digital key systems that made it easy to do car sharing
--had insurance paid for with a gas tax
--allowed local roads to 'talk' to the car about upcoming dangers
--had a body that was ugly but easy to repair after an accident
--had a transponder that broadcast when it was stuck in traffic and received inputs on how to avoid existing jams
--had a follow me feature that allowed a car to be set to follow the car ahead (at low speeds) to increase the efficiency of traffic flow
--ten other things I can't think of but you can

How would that change the future of China? The definition of a car?

And what on earth does this have to do with you and your life and your career?

I think there are entire classes of products and services (from charities to political parties to cars) that are about to be completely reversioned. The accumulating weight of new technology, new networking abilities and ecological and economic demands means that incremental band aid improvements cease to pay off and instead, wholesale replacement occurs.

Think iPod. The iPod is not a better CD player. It's part of a totally new system. China has the luxury of starting from scratch (though it appears, based on the sales of Maybachs and Land Rovers, they're blowing it the same way others have), but either way, it's going to happen to just about every industry.

Imagine the network effects that will occur when your industry gets networked and rebuilt and reinvented. Who's going to go first? Maybe you.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83456b77c69e2

Listed below are links to weblogs that reference Starting Over:

» Chinese cars from Johnnie Moore's Weblog
Seth Godin has a provocative question:The thing about China is that the government isn't shy about being authoritarian. So what if the Chinese government decided to decree what it meant for something to be legally sold as a car?He goes... [Read More]

» Chinese Cars from shannonsays.com
Seth Godin always gets me thinking: So what if the very authoritarian Chinese government decided to decree what it meant for something to be legally sold as a car? What if a Chinese car: --got 40 mpg or more --with [Read More]

» Seth's Blog: Starting Over from face2face
Can you imagine being able to recreate the meetings industry? Just a blank slate and your ideas--no history, no balky stuck-in-the-1950s board members, no hotel attrition--and you had the authority to make it actually happen? Seth Godin invited just such [Read More]

» Reinventing the Trade Show from TSMI's Trade Show Marketing Report
I always feel like such a synchophant when I do a trackback to Godin. Anyway, Sue Pelletier beat me to this post from Godin on 'starting over' as it might apply to meetings in general. One of the inside jokes [Read More]

» Capitalism Rules, Authoritarianism sucks – and that's the way it is from Ranting and Roaring
Seth Godin writes: What if a Chinese car: got 40 mpg or more with low emissions was small enough to fit into a parking space sized x by y (which is a number smaller than, say, a Buick) had... [Read More]

» What if you could start over? from Deep Green Crystals
Seth's Blog: Starting Over asks a provocative question? What if you could start over? What if you could set the standards for a car from the get go? The Chinese certainly have shown no fear of being authoritarian. Why should... [Read More]

» Perhaps video didn't kill the radio star from silentblue | Quantified
John Dvorak doesn't like Clayton Christensen's The Innovator's Dilemma very much. In fact, he calls it "the biggest crock of the new millennium", which is pretty damning in a clairvoyant way, considering we still have 996 years to go, and in a temporal... [Read More]

« Not sure which is more surprising... | Main | Time for another seminar »